Spirits are to ProWein what the Rhine is to Düsseldorf. This remains true for the upcoming ProWein. As the world's most renowned trade fair for wines and spirits, it presents itself in 2024 as the pulsating heart of the global spirits industry. With an impressive projected revenue of 493.40 billion euros this year and an expected increase to 601.70 billion euros by 2027, ProWein is the perfect stage to experience the flourishing dynamics and innovative strength of the industry.
The ProSpirits marks a groundbreaking premiere by giving spirits their own stage in Hall 5 for the first time. The adjacent Trend Show "same but different" (Hall 7.0) with a focus on Craft Spirits, Craft Beer, and Cider completes the offering.
Covering a total area of 6,500 square metersfrom over 40 countries, the diversity and dynamism of the global spirits landscape are brought together.
In Hall 5, global players such as Osborne, Molinari, and traditional Cognac houses like Hine and Prince Hubert de Polignac are presenting themselves, while in Hall 7.0, trend products in cool bar-concept design are showcased.
Do you want to know more? You will find all exhibitors and products in the spirits area here.
Discover the latest products and trends at the ProSpirits Forum, and be inspired by the Trend Hour Tastings presented by industry experts like Jürgen Deibel. From the revival of character vodka to liqueurs and agave spirits, to innovative ready-to-drink options - we have something to suit every taste.
Whether it's the art of Irish whiskey, Korea's national beverage Soju, or the exotic rum varieties from Mauritius – experience the international diversity in special BAR areas, where you have the opportunity to taste products and establish valuable contacts.
For dealers and exporters in the wine and spirits industry, ProWein 2024 is more than a trade fair – it's a unique opportunity to discover global market trends and explore new business avenues.
At the ISW Discovery Bar, you will encounter a thoughtfully chosen array of spirits that have been recognized by Meininger's International Spirits Award ISW. Here, you can indulge in tastings to your heart's delight within a laid-back atmosphere. Expert bartenders will recommend your next favorite distillate from over 500 products awarded in the past year. Certainly, we will gladly direct you to the booth of the producer or importer, where you can then directly engage with them at ProWein.
On Sunday at 4 p.m., the ceremonial award ceremony for the ISW January Tasting will also take place, featuring Director of Tasting Christian Wolf and ISW Board Member Tim Allgaier.