Discover the future of wine sales: the ProWein Concept Store
The wine trade is in a constant state of change - and naturally does not stop at innovation. Above all, ideas that improve the service for customers when buying wine over the counter can significantly increase sales, which are now falling worldwide. To show what is possible here, we have created the ProWein Concept Store, a small universe dedicated to the future of selling wine, sparkling wines such as champagne and spirits.
Here, specialist wine retailers can obtain specific information and advice on newly produced point-of-sale solutions, digital applications or self-service, sustainable returnable solutions, digital price tags or data-based marketing for online retail. Discover the stationary retail of the future in compact form at a single trade fair stand. This depth and variety can only be found worldwide in Düsseldorf! Benefit from the complete show to bring your business of tomorrow up to date today.
This unique sales cosmos is also a unique opportunity for exhibitors. We are pleased to offer you the opportunity to participate in this exceptional presentation opportunity at ProWein 2025, the world's largest and most renowned trade fair for the wine industry, which will take place in Düsseldorf from March 16 to 18, 2025. Become an exhibitor and present your advanced solutions in this special area of the fair.
Visit the future of wine sales in Hall 4, Stand 4A20 - right next to the Packaging and Design theme world. Planen Sie direkt Ihren Weg mit dem interaktiven Hallenplan ein.
Digital wine lists: Interactive menus for the presentation of wines.
Self-service wine tasting: Discover how self-service solutions simplify wine tasting while optimizing staff resources.
Trend-setting digital price tags: Dynamic price labelling and product information.
Service robots for the sales floor: Robots for customer service and interaction.
Digital signage: Digital possibilities for customer dialogue and product presentation.
Data-based wine marketing and customer loyalty: Analyses and strategies to improve marketing and customer loyalty.
Sustainable reusable solutions: Put the focus on sustainability and CO2 reduction in wine transport.
Why you should take part in a concept store at a trade fair
Exclusive visibility
Present your products and solutions to an international audience of professionals, decision makers and investors from the wine industry trade sector.
Realistic demonstration
Demonstrate how your technologies can be used in a realistic retail environment and let visitors experience the benefits directly.
Networking and partnerships
Take the opportunity to make new contacts, build partnerships and expand your reach in the industry.
Awaken interest
Attract attention with innovative presentations and live demonstrations.
Media attention
Benefit from our marketing campaigns and coverage in the trade media
Highlights from the Concept Store
Live and interactive: the special features of the ProWein Concept Store
Of course, trade visitors will be able to try out the sales technologies of the future on the spot. For example, chat with the online sommelier and let him recommend suitable wines. Or let the inventor explain to you how an implementation in your online store would work. Create prices directly with the digital price tags and find out how you can effectively save time - and have more security with strike prices. Take a look at wine labels using augmented reality or sample wine yourself during a self-service wine tasting.
In principle, you can try out every future solution presented directly on site without much preparation. The providers in each area will be on hand to support you and also answer your questions about how you can best implement the systems in your specialist store to maximize the financial benefits for your business. The best thing is that digital solutions in particular can usually be customized. This has an even greater positive effect on your business.
Do you have further questions?
How can I become an exhibitor at the ProWein Concept Store at the trade fair?
Kerstin Houf; Senior Projekt Manager; Portfolio Wine & Spirits
Our Senior Project Manager Kerstin Houf will be happy to present the presentation options for your offers and sales solutions to you in detail during a video call.
You are welcome to watch the corresponding presentation in advance.
What can I expect in the Concept Store Düsseldorf at the trade fair 2025?
Discover nothing less than the future of stationary retail. Wine sales are getting harder and harder. With the digital and mechanical solutions presented and explained here, you can set up your wine business reliably and stably for tomorrow today. Make direct use of the impressive potential of the future for yourself!
What benefits does the Concept Store Wine at the trade fair offer retailers and consumers?
In times of declining wine sales due to global deconsumption, it is all the more important to offer customers a perfect sales experience that will be remembered. After all, this turns walk-in customers into loyal customers who keep coming back. It also increases the chances of a higher purchase value. Don't miss out on the future of wine sales and increase your sales with the solutions on offer.
What is offered in the concept store?
Whether augmented reality, AI, VR, chat bots, digital price tags and wine lists or returnable systems including the bottle used, service robots or self-service wine tasting. What you won't find here is classic wine accessories. Because here you can experience the future of wine sales up close or even touch it! More inspiration for your business is not possible.