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ProWein Themeworlds

ProWein is undoubtedly the highlight in the calendar of every professional wine lover and wine professional. The leading wine trade fair attracts not only industry experts, but also retailers, wholesalers and foreign traders, import-export experts, restaurateurs, hoteliers, specialist shops and winemakers from all over the world. In addition to all the exhibitors, ProWein now offers a unique opportunity to explore the latest trends and developments in the wine and spirits industry with eight fascinating themed areas.

SPIRITS

NEW! Our own hall of high-quality spirits, from gin to whiskey, awaits you.
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CHAMPAGNE LOUNGE

The Champagne Lounge with a wide variety of fine brands is considered the "Golden Entrée" to the French area, which comprises three entire halls.
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SAME BUT DIFFERENT

The international trend show with craft drinks such as craft spirits, craft beer and cider.

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ORGANIC WINES & ORGANIC WOLRD

Organic for the wine industry - Learn more about our exhibitors who run their wine production according to organic winegrowing guidelines.
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PACKAGING & DESIGN

Extraordinary times require extraordinary materials and packaging.
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MASTERCLASSES & WORKSHOPS

A top-class and varied supporting and further education programme, e.g., the Trend Hour Tastings. Always in focus - the latest trends in the industry - First presented at ProWein.
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PROWEIN ZERO & TASTING AREA

A new trend supported by ProWein. A unique stage on the topic of no and low alcohol. Here you will find well-known brands as well as newcomers and a separate tasting area.
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TASTING AREA

The Tasting Area by MUNDUS VINI, for example, presents the winners of the latest vintages.
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To another great 30 years!

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Apart from the great variety of products, ProWein 2024 will once again offer you all kinds of
special shows and accompanying events. Benefit from a wide range of tasting opportunities, expert lectures and theme-specific events: our supporting programme ensures a lively time at the fair.
Hall plan ProWein 2024

As of September 2023

Hall plan 2024
floorplan
Interactive hall plan 2024



Champagne Lounge: The paradise for champagne lovers

In the Champagne Lounge (Hall 9) everything revolves around the sparkling gold from France. Here you will find an impressive selection of exquisite champagnes - from renowned houses to up-and-coming winemakers. Whether connoisseur or novice - the Champagne Lounge is a must for anyone who appreciates France's finest drops, wants to discover new vintages or taste old ones, or simply wants to learn more about the art of champagne production.

 



Spirits: from fruit brandies to exquisite whiskey

The world of spirits is as diverse as it is fascinating. At ProWein you will find everything from clear fruit brandies and international specialities to wood-aged whiskies. Discover the latest gins that have taken the scene by storm. Whether you are a lover of classic spirits or on the lookout for new discoveries, ProSpirits with its 500 exhibitors will delight you.



Organic Wines: The World of Organic Wines

Organic wines are no longer a niche product, but an important part of the wine world. At ProWein you will find a wide range of organic wines produced according to strict ecological standards. Learn more about sustainable viticulture in the Organic World special show and from around 300 exhibitors, and discover the great variety that is becoming increasingly popular with consumers. 



Packaging & Design: Innovations in the packaging industry

The packaging of a product plays a crucial role in the purchase decision. This is also true in the wine and spirits sector. A key theme at the forthcoming ProWein - not least because of the energy crisis and increased environmental awareness - will be packaging alternatives to the glass bottle, from bag-in-box and stainless steel kegs to recyclable aluminium cans and PET bottles. In the special show and on many stands you will see how the industry is constantly evolving to meet the demands of the market.



ProWein Zero: Wine with No & Low Alcohol

The trend towards non-alcoholic and low-alcohol drinks has reached the world of wine. At the ProWein Zero trend show you will find a unique and impressive selection of international wines with zero and low alcohol content. Discover wines that offer full flavour with zero alcohol - ideal for new target groups who want to enjoy more consciously.



same but different: the world of craft drinks

Craft drinks have long been more than just a trend - they are a movement. At ProWein you can find out all about craft drinks, from craft beers to unique cocktails and ciders. These drinks are characterised by quality, creativity and authenticity. Immerse yourself in the world of craft drinks and experience flavours you won't find anywhere else.



Tasting Areas: A world tour in a glass

In addition to the fascinating themed worlds in the halls of ProWein, there are also special Tasting Areas that offer a real trip around the world in a glass. Each of these Tasting Areas either showcases winning wines from international tastings, such as Mundus Vini, or is dedicated to the wines of a particular country or region.  Whether you are looking for bold reds from Italy, elegant whites from France, or wines from Down Under and New Zealand, this is your chance to sample a wide range of wines in an efficient way before heading to the exhibitors for an in-depth discussion.





Trend Forums: Masterclasses and guided tastings on new trends

The Trend Forums in Halls 10 and 13 are the place to delve deeper into the world of new trends. Masterclasses and guided tastings will be held on various aspects of the world of wine - from innovative growing methods to emerging grape varieties and the special features of certain wine regions. Experts share their knowledge and give you the opportunity to taste the latest developments in the industry. Take advantage of the opportunity to discover tomorrow's trends today at ProWein.