PROWEIN BUSINESS REPORT 2018

Commissioned by ProWein for the second time, the Geisenheim University has again surveyed more than 2,300 experts in the wine industry from 46 countries on international wine markets, marketing trends, developments in online wine sales and the economic situation.

Since the first survey in 2017 the number of participants increased by 60% from 1,487 to 2,364. This makes the ProWein Business Report the globally most comprehensive trend barometer of the international wine industry.

THE MOST IMPORTANT ISSUES

Graphic: Top 5 of the most attractive export markets

CHINA MOST ATTRACTIVE EXPORT MARKET

Asked about the current attraction of markets exporters and wine producers rate China as the globally most attractive export market, followed by Japan, Hong Kong, Scandinavia, USA, and Canada.

HIGHEST POTENTIAL IN ASIA

Polled about the highest potential for new wine markets over the coming five years, wine exporters mentioned Singapore, the Czech Republic and Taiwan most often.

Would you like to download more detailed information or the entire ProWein Business Report?

The download of more information or the entire Business Report are only accessible to registered trade visitors, exhibitors and members of the press. Please log in.