While ProWein addresses the trade public, "ProWein goes city" (14 -18 March 2025) brings together end consumers, gastronomy and wine retailers as well as international winemakers. And it has been doing so with great success since 2007. Thousands of gourmets attend every year to take part in tastings in wine shops, to enjoy moderated wine menus or to experience unusual events under the motto "wine meets art, music or design". This will also be the case again at the upcoming ProWein, already two days before the start of the fair - from 14 March. Both international visitors to Düsseldorf and end consumers are equally welcome at ProWein goes city. Thus, the fair theme is reflected throughout the city and the region.
In 2024, 58 restaurants, hotels and specialist retailers took part in the joint initiative of Messe Düsseldorf and the Destination Düsseldorf business association with more than 100 events. Whether Georgian wine or Japanese sake evening, French gourmet tasting or Big Bottle Party, young winemaker presentation or wine tasting with international top producers: the offer was multi-faceted. Champagne and cocktail lovers could also look forward to numerous tastings with sparkling and high-proof pleasure at ProWein goes city. Wine tastings with DJ or live music in a laid-back ambience ensured a relaxed evening after the fair closed.
Be inspired by the 2024 programme and be part of it in 2025 with your own event!
