Business Forum at ProWein

A new addition is the Business Forum, which complements the Masterclass Forum. The Business Forum is organised and moderated by US wine expert and award-winning journalist Cathy Huyghe and focuses on a specific topic each day: from the wine consumers of tomorrow to modern wine marketing, such as AI and social media, to sustainability.

Secure your ProWein ticket now!

Be the first to taste the new vintages and benefit once again in 2025 from the most extensive and international range of wines & spirits in one place. With an even higher quality lecture programme in 2025.

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