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Photo: Press event of the German Weininstituts
Photo: Press event German Weininstitut

PRESS RELEASES

19.01.2024

ProWein Premiere: the Concept Store Solutions specifically tailored to wine at the Point of Sale

How wine is displayed at the PoS is a decisive factor when it comes to sales – be it in specialist retail, food retail or at the corner kiosk. In addition to product information proper and practical tips it is also about being taken on a journey, emotionalising the shopper or optimizing retail processes.
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