08.01.2026
Press breakfast on the occasion of the Cool Climate Wine Summit in Copenhagen.22.12.2025
The No/Low segment is becoming increasingly professional. High-quality de-alcoholised wines, spirits, proxies, and fermentation-based alternatives are developing increasingly distinctive flavour profiles and are being used in food pairing more and more often.
09.12.2025
“‘Shape, Create, Elevate are the three buzzwords we aim to align our future actions and decisions with. So the motto for ProWein Düsseldorf 2026 will be “Cultivate the visionary in you”. We want to encourage the sector to embrace the future in a determined, creative and forward-looking way.
28.11.2025
From 15–17 March 2026, ProWein Düsseldorf will embark on a new era with a fresh sense of identity – and its city format is getting a contemporary upgrade to match. From 2026 onwards, ProWein goes City will become ProWein City Vibes: modern, urban, emotional, and even closer to the people who experience wine and spirits as a lifestyle.
15.10.2025
ProWine Sao Paulo 2025 came to a successful close on October 2, surpassing all expectations. With over 20,000 trade visitors, 1,500 brands from 36 countries, and business deals worth around 250 million Reais, it has firmly established itself as South America’s leading wine and spirits trade fair.
02.10.2025
After its successful re-positioning in September, ProWein Düsseldorf is now also sending a clear signal in terms of personnel: from 15 October 2025 Frank Schindler (50) will take over project management as Director of the world-leading trade fair for wines and spirits.24.09.2025
ProWein, the world’s leading trade fair for wines and spirits, is embracing change and setting a bold new direction for the industry. The new positioning is conveyed through a fresh visual identity that incorporates the colours of various national flags, symbolising ProWein's distinctive diversity and international presence as an innovative platform in the B2B sector.24.09.2025
30.07.2025
The global spirits industry stands at a turning point — and the inaugural ProSpirits Report – The Future of Spirits captures the opportunities and challenges shaping its next chapter.
17.07.2025
Amid global market realignments and evolving product landscapes in the wine and spirits industry, ProWine Shanghai 2025 will once again return with its hallmark professionalism and innovative experiences, helping trade visitors encapsulate the show.