- Exceptional Growth Potential in Japan
- Global Diversity Meets Japanese Tradition
- Exploring Trends, Innovations, and Excellence
With less than one month to go, anticipation is building for ProWine Tokyo 2025, organized by Messe Düsseldorf Japan Co., Ltd., set to open its doors from April 15–17 at Tokyo Big Sight. As Japan’s premier international wine and spirits trade fair, this event marks a pivotal moment for the industry, showcasing the remarkable potential and dynamic developments within Japan’s flourishing market. Featuring over 190 exhibitors from 21 countries, ProWine Tokyo 2025 promises to be an unmissable event for industry professionals, offering unparalleled opportunities for networking, education, and discovery. The event will attract key producers, importers and wholesalers, retailers, and hospitality professionals.
ProWine Tokyo 2025, as the youngest member of the ProWein family, the world’s largest and most influential wine and spirits trade fair series. ProWine Tokyo is quickly establishing itself as a cornerstone event for industry leaders and enthusiasts in Japan and across Asia. Building on the success of its debut, the second edition will showcase a diverse and comprehensive range of products, including wine, beer, sake, soju, spirits, and more, spanning from established traditional wine regions to promising emerging markets.
Exceptional Growth Potential in Japan
Despite an overall decline in alcohol consumption trends, Japan’s wine industry continues to experience growth. This growth is propelled by factors such as an increased number of wine importers, burgeoning consumer interest in premium segments, particularly Champagne and sparkling wines, and an expanding culture of wine and spirits appreciation. Tokyo, as the Michelin star capital, presents a unique opportunity for wine producers to showcase their offerings to one of the world’s most discerning wine markets. These market conditions position ProWine Tokyo as an indispensable platform for international producers eager to penetrate the Japanese market and capitalize on its evolving consumer preferences.
Global Diversity Meets Japanese Tradition
ProWine Tokyo 2025 is poised to offer visitors an extensive and globally representative selection of wines and spirits. The trade fair will feature the return of prominent international pavilions from France, Germany, Spain, Portugal among others, underscoring the event's international appeal and breadth. The participation of Serbia and Georgia for the first time further enriches the European representation, highlighting the ever-expanding diversity and heritage of old-world wines. ProWine Tokyo 2025 will also showcase exciting discoveries from emerging regions, such as China, Mexico, and New York, offering visitors a unique opportunity to explore the latest trends and innovations from these dynamic and rapidly growing wine and spirits regions.
Complementing the international wine and spirits offerings, ProWine Tokyo will proudly highlight Japan’s own esteemed traditions. Through a strategic collaboration with the Japan Sake and Shochu Makers Association, ProWine Tokyo will spotlight the country's treasured sake and shochu beverages, presenting both traditional favorites and innovative new products.
Exploring Trends, Innovations, and Excellence
ProWine Tokyo 2025 will feature a diverse range of seminars, cutting-edge technology, and interactive experiences designed to educate and inspire visitors. The event will also celebrate industry excellence through a series of contests and awards, highlighting innovation and creativity in the wine and spirits sector.
Over 30 Seminars and Masterclasses
One of the key highlights of ProWine Tokyo 2025 will be its diverse lineup of seminars and masterclasses, specifically designed to educate, inform, and inspire visitors. These sessions will cover critical contemporary topics such as climate change, sustainability, the sober-curious lifestyle, and the future of the wine market. By addressing these themes, the program aims to lower barriers to entry and attract Japan's relatively limited yet growing wine-drinking population.
Discover the Bubble World: Join two exclusive sessions led by Patrick Schmitt MW – “Champagne Special Releases and Sustainability” and “A Comparative Tasting of Global Sparkling Wine”. These sessions will offer visitors a deep dive into the latest sustainability trends in Champagne production, alongside the opportunity to explore exclusive special releases and compare sparkling wines from around the world.
Yamagata Geographical Indication (GI) Seminar: Japan is an emerging wine-producing country, and Yamagata has become a rising star in this landscape. Wines from Yamagata earned Geographical Indication (GI) status in 2021, recognizing their unique terroir and high-quality production standards. What makes wines in Yamagata special? You may learn from this seminar.
Sustainability Strategy of Schloss Johannisberg: Sustainability is a key issue for wine production worldwide. Schloss Johannisberg, the prestigious German winery is definitely one of the forerunners for sustainability initiatives. We will explore how they prioritize environmental conservation while ensuring high-quality, and fostering harmony with the local community.
Cutting-Edge Technology and Interactive Experiences
ProWine Tokyo 2025 will introduce exciting technological innovations and engaging experiences aimed at enhancing visitor interactions:
Sommelier AI: A groundbreaking AI-powered tool tailored for small-scale restaurants, enabling them to effectively curate wine selections and meet evolving consumer preferences in Japan’s hospitality industry.
Interactive Tasting Zones: ProWine Tokyo is collaborating with the best-selling wine book in Japan, in which all the grape varieties are made into manga characters. Visitors will interact with unique manga-inspired grape variety characters, Albariño and Saperavi, debuting at this year’s event. This playful approach will introduce these unique grapes to the Japanese market in an entertaining and memorable way.
Celebrating Excellence: Contests and Awards
ProWine Tokyo 2025 will celebrate industry excellence and innovation through a series of engaging contests and awards, designed to recognize outstanding achievements in the wine and spirits sector. These initiatives aim to foster creativity, highlight exceptional contributions, and promote excellence across the industry.
Wine Label Design Contest: Visitors will participate by voting for the most creatively designed wine bottle among the exhibitors, fostering engagement and appreciation for innovative packaging.
Tokyo Italian Sommelier Award: This newly established award presented by the Drink Business Asia highlights the significance of Italian wines in Japan, celebrating their contribution and influence in Japan's sophisticated wine market.
Star Wine List of the Year Japan: This inaugural award will honor Japan's top restaurant wine lists, encouraging excellence in wine service and promoting restaurants that showcase exceptional wines. Meet Toru Takamatsu MS, who became the world's youngest Master Sommelier in 2019 at just 24 and Japan's first MS, and Reeze Choi, who won third place in the Best Sommelier of the World Competition - both will join as judges for this prestigious competition.
With unparalleled access to a diverse range of wines and spirits, combined with groundbreaking educational sessions, innovative interactive experiences, and valuable networking opportunities, ProWine Tokyo 2025 promises to be a must-attend event for anyone involved in Japan’s wine and spirits industry. For more information about ProWine Tokyo, please visit https://prowine-tokyo.com/
Practical Information and Visitor Details
Register Today!
Industry professionals are encouraged to register early and secure their attendance at this premier event. Don't miss this significant opportunity to engage directly with global industry leaders, explore exciting new trends, and establish meaningful business relationships in Japan’s flourishing market.
We look forward to welcoming you at ProWine Tokyo 2025!
For media inquiries, further details, or interviews, please contact:
Silvia Song – ProWine Asia
Tel.: +86 21 6169 8314
silvia.song@mds.cn
