ProWein Business Talk – 14 January 2025
Shaping the Future of Wine

Join us on 14 January 2025 for another ProWein Business Talk, where we will present and discuss the findings of the latest ProWein Business Report. This year’s report focuses on the pressing question: How can wine marketing evolve in an era of declining global wine consumption?

Now in its eighth year, the ProWein Business Survey gathers insights from hundreds of industry experts. This year’s topics include:

• Marketing premium and super-premium wines: What values and emotional appeals enhance their positioning and communication?
• Sales channels: Which channels hold the greatest potential for the future of premium wines?
• Innovation and alternatives: What factors drive the successful development of new wine products, and how can they be effectively communicated?
• Legal product regulations: Do product innovations, including low- and no-alcohol beverages, require changes to existing wine regulations?

Key speakers include:

• Piero Mastroberardino, Vice President of Federvini and renowned Italian winemaker, sharing his insights on premium wine marketing strategies.
• Maren Lahm, Chief Marketing Officer at Henkell Freixenet Germany, offering insights on marketing strategies.

The discussion will be moderated by Prof. Dr. Simone Loose of Geisenheim University, a leading expert in wine business and marketing.

Register now to join this insightful webinar and gain a deeper understanding of the future of wine marketing.