Digital presskit ProWein 2026

What is particularly worth covering this year? Which trends, newcomers and unexpected concepts offer strong story angles?
This compact overview provides journalists with clear orientation and fresh inspiration for their coverage of ProWein 2026.

How will wines and spirits be bought, sold and staged on the markets of tomorrow? Which markets, target groups, technologies and concepts determine who will grow – and who will win over new customers? At ProWein Agora, the 32nd edition of ProWein Düsseldorf will offer a curated stage with a clear focus on the future. Boasting some 14 hours of programmed highlights, it will pool strategic impulses for decision-makers from retail, food service, industry and distribution.