19/01/2024How wine is displayed at the PoS is a decisive factor when it comes to sales – be it in specialist retail, food retail or at the corner kiosk. In addition to product information proper and practical tips it is also about being taken on a journey, emotionalising the shopper or optimizing retail processes.
16/01/2024Commissioned by ProWein, Geisenheim University polled experts from across the entire value chain of the wine industry in late 2023, for the seventh time now.
18/12/2023For the seventh time, Geisenheim University has surveyed international wine industry experts on current trends and future developments in the international wine markets.
11/12/2023For the seventh time, Geisenheim University has surveyed international wine industry experts on current trends and future developments in the international wine markets.
11/12/2023Pioneering sustainability initiatives in the Champagne region ProWein, the world’s leading wine and spirits trade fair, is putting the extensive sustainability initiatives undertaken in the Champagne region in the spotlight on a suitable stage.
07/12/2023India moves into the focus of the wine and spirits industry 25 November saw ProWine Mumbai draw to successful close at the Jio World Convention Centre. For two days the local wine and spirits industry met for numerous tastings and in-depth exchange
17/11/2023Sustainability has been one of the mega topics at ProWein for many years. At ProWein 2024 from 10 to 12 March this important theme will feature even more prominently now – thereby reflecting one of the key market trends.
16/11/2023ProSpirits & “same but different” – two halls dedicated exclusively to spirits from all over the world With sales expected to reach € 493.40 billion in the current year, spirits will continue their growth course worldwide.
15/11/2023Big crowds for 10th anniversary ProWine Shanghai, the leading trade fair for the wine and spirits industry in mainland China, was again held concurrently with Food & Hospitality China (FHC) this year from 8 to 10 November.
10/10/2023Hardly a day goes by without at least some coverage of the effects of the staff shortage. Baby boomers – marked by high birth rates in many European countries – are exiting the job market and, often, cannot be replaced to the same extent by a younger workforce.