Trend topics


The world of agave: from Mezcal to Tequila

by Jürgen Deibel When it comes to spirits trends this year, there is no way around agave. Consumers’ growing interest in new and exotic flavours is clearly driving market growth in the segment of agave distillates. Craft Tequila and Mezcal are therefore a special centre of attraction at ProWein from 10 to 12 March 2024 – the world’s biggest and most relevant trade fair for wines and spirits.
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