The German market accounts for almost 15% of the Western European rum market. Between 2017 and 2022, the market posted a compound annual growth rate (CAGR) of approximately 4.2%. Growth is also forecast for the years up to 2027, both in on and off-trade. In the past, dark rum accounted for around 54% of the market share, followed by light rum. Supermarkets remain the most important sales channels in Germany due to their expanding product ranges and competitive pricing, followed by classical specialist food retail and beverage retailers.
Among the major Western European markets, France accounted for the highest volume share in 2022, followed by Austria, Spain, Switzerland, Germany, the Netherlands, Great Britain, Denmark, Italy, Greece, Belgium, Norway and Portugal.
As more and more consumers are willing to experiment with new products, manufacturers and brands must continuously innovate their flavours and formulations to remain relevant and competitive.
What's more, the popularity of e-commerce has made shopping easier, as consumers can compare product features and offers from different brands.
The global rum market can look forward to a promising future shaped by premiumisation, innovation and the popularity of the cocktail culture. With an increasing focus on sustainability and health trends, new opportunities are opening up for both big brands and craft-rum producers to succeed on a growing market. In view of the rising demand for craft spirits, rum and rhum producers are developing high-quality, handcrafted products tailored to these consumers.
The world of rum, ron and rhum at ProWein / ProSpirits 2025 therefore offers a wide range of choice and information for every connoisseur and aficionado - ensuring its rise to stardom in the spirits world continues unabated.
Sources:
https://www.fortunebusinessinsights.com/de
https://www.marketdataforecast.com/market-reports
