Shape, Create, Elevate – ProWein Sets a Bold New Course
September, 26th 2025 - ProWein – the world’s leading trade fair for wines and spirits – is taking a bold step forward. With its rebrand as ProWein Düsseldorf, the show is embracing change under the inspiring motto “Shape, Create, Elevate”, setting the pace for transformation across the industry.
A fresh new visual identity highlights ProWein’s international spirit, drawing on the colours of national flags to symbolise diversity, innovation, and its unique role as a truly global B2B platform.
On 24 September, a press conference in Düsseldorf unveiled this exciting new direction.
