Road to ProWein 2026
Cultivate the visionary in you!

28.01.2026 - Our new campaign has launched—and you are part of it. A campaign for everyone who thinks ahead, questions existing patterns, and actively shapes the future. The future of the wine and spirits world belongs to visionaries. Between established brands, bold newcomers, and fresh ideas, the future of the industry is taking shape. In this newsflash, a visionary from ProWein reports firsthand on what this change feels like:

"For me, ProSpirits is a must. Not just because it now spans two halls, but because it brings together established global brands and bold new newcomers under one roof. The talks at The Spirits Business Hub highlight emerging trends and movements, while the guided Visitor Tours Spirits give me practical inspiration I can apply directly to my bar business.

Sparkling wines are essential to many of my creations. Sparkling Visions at ProWein 2026 in Düsseldorf lets me fully immerse myself in the world of bubbles – and uncover niche styles my competitors haven’t even started looking at yet."

You can find more information about Road to ProWein here.