Road to ProWein 2026
Cultivate the visionary in you!

25/02/2026 - Industry voices - In this newsflash, a visionary from ProWein reports firsthand on how he perceives ProWein as a wine merchant:

"For me, tasting as many different wines as possible is essential to uncover new discoveries for my customers. The various Tasting Areas are ideal for this, as they allow me to explore at my own pace. I’m especially impressed by the new I2A Tasting Area, where wines are curated by price segments. It makes it incredibly easy to identify wines that fit my customers’ preferred price range – saving time while keeping everything clearly structured. When a wine catches my interest, I can connect with the winery directly on site.

I’ve also been using the Fair Match matchmaking tool since last year. It allows me to build valuable connections even before the show starts – several of which I’ve already saved as favourites. With the new chat function, I can now reach out directly to all relevant exhibitors. Highly efficient and perfectly aligned with the way I work."

You can find more information about Road to ProWein here.