Industry voices - In this newsflash, a visionary from ProWein reports firsthand on how he perceives ProWein as a buyer:

13/02/2026 - Industry voices - In this newsflash, a visionary from ProWein reports firsthand on how he perceives ProWein as a buyer:

"Thanks to the new hall concept, I can plan my ProWein visit in Düsseldorf far more efficiently. Distances are shorter and more compact, which means less time wasted and more focus on what matters. Hard to believe that, with the same total square metres as in 2025, everything now moves so much faster. It saves me a tremendous amount of time – especially because I can plan every route down to the minute using the interactive hall map. Perfect when your schedule is packed.

I’m also a big fan of the focused ProWein Hubs, which complement the former themed worlds. I’m particularly looking forward to fresh impulses and new perspectives at the Agora. I’m convinced this is where the future of the global wine and spirits industry will be debated. Highly relevant – and the perfect addition to the programme of panels and masterclasses."

You can find more information about Road to ProWein here.