July, 7th 2025 - If you want to conquer the Chinese wine and spirits market, ProWine Shanghai 2025 is the place to be. From November 12 to 14, 2025, the Shanghai New International Expo Center will become the hotspot for the global industry—and the stage for brands that really want to make a difference in China.
In a rapidly changing market environment with enormous growth potential, ProWine Shanghai 2025 delivers exactly what producers, winemakers, and brands need right now: direct access to relevant decision-makers, concrete sales opportunities, and a stage with international appeal. Exhibitors here position themselves visibly, credibly, and future-proof—right where growth is happening: in the heart of Asia's most important sales market for wine and spirits.
The list of participating country pavilions speaks for itself: Germany (BMEL & DWI), Georgia, Serbia, South Africa, New Zealand – and Spain with four regional appearances, which are participating for the first time (Catalonia-PRODECA, D.O. Toro, IPEX Castilla-La Mancha, Junta de Castilla y León). The Chinese regions are also stepping into the spotlight with confidence. Ningxia, in particular, with its large joint stand, is demonstrating how dynamically the domestic industry is developing. The national lineup is complemented by strong producer groups from Xinjiang and Shandong (Yantai) – perfect conditions for new collaborations and market access.
