04.03.2026 - In 2026, ProWein Zero will once again focus on the most dynamic segment of the industry: non-alcoholic wines, spirits, and sophisticated modern drink concepts.
On all three days of the fair, visitors will receive a compact and professionally curated overview of dealcoholized still and sparkling wines, proxies, and non-alcoholic distillates—clearly structured and with a view to market potential and positioning.
The new ProWein Zero Bar – powered by Meininger – gives the topic its own stage. Instead of a classic presentation, the focus here is on the product in the glass – in direct exchange with buyers, sommeliers, importers, and media representatives.
The concept is complemented by focused tastings and impulse formats that shed light on the quality, style, and marketing strategies of non-alcoholic categories in a practical way.
ProWein Zero sees itself as a central platform for orientation and dialogue in a segment that is becoming increasingly strategic – for everyone who wants to make their portfolio fit for the future.
