12.06.2025 - ProWein has launched its first World Business Report, starting with China’s dynamic wine market. Developed with Hochschule Geisenheim University and ProWine Shanghai, the report offers exclusive insights into current trends, growth drivers, and future prospects.
Based on an international survey of trade experts and producers, it highlights rising optimism: over half expect market improvement in 2025, especially for white and sparkling wines, no- and low-alcohol options, and ready-to-drink cocktails.
Digital transformation is accelerating, with nearly 80% seeing social media and livestream shopping as the fastest-growing sales channels. Localized storytelling and new consumption occasions will be key to reaching tomorrow’s consumers.
The China Report marks the launch of a new series of country-specific ProWein surveys in key export and sales markets.
Explore the report now and discover what’s next for wine in China: https://www.prowein.com/en/Visit/Services/Business_Reports/ProWein_World_Business_Report_2025
