ProWein Sparkling Visions: The New Stage for Sparkling Wine

29.01.2026 - With Sparkling Visions, ProWein is launching a curated experience for the first time that brings the full dynamism of the sparkling wine segment to life. From Prosecco, Champagne and Cava to international specialties, this new format brings together innovation, market insights and exchange in one central location.

At its heart is the ProWein Sparkling Bar in Hall 4 – a meeting point for tastings, compact impulse sessions and short talks on trends, styles and markets. The experience is enhanced by a digital Sparkling Map, guiding trade visitors through ProWein’s sparkling wine world in a targeted and intuitive way.

The Sparkling Visions programme will be published online in the coming weeks, featuring curated tastings, leading voices from the industry and fresh perspectives.