ProWein City Vibes: Successful Launch of a New Event Format in Düsseldorf
26.03.2026 - With “ProWein City Vibes,” a new event format celebrated a successful premiere in Düsseldorf in March 2026. Running alongside ProWein, the city itself became a stage for wine and culinary culture: 64 events – ranging from tastings and parties to interactive experiences – targeted both trade visitors and end consumers. A high-reach campaign, particularly on social media, generated strong visibility and brought the topic of wine beyond the exhibition grounds into the city.
At the same time, the concept strengthened the local hospitality sector and offered exhibitors new opportunities to present their brands in an urban setting. More information on ProWein City Vibes 2026 can be found here.
