ProWein Business Talk LIVE: Spirits in focus for the first time - an eye on the future of the industry

14.02.2025 - The successful new series of ProWein Business Talks goes into the next round. The third edition will take place LIVE on 18 March at 2 pm (CET) in the Business Forum of ProWein 2025. The focus will be on the key trends that will determine the future of the spirits industry and the communication strategies that will successfully drive spirits marketing in the years to come.

Prof. Dr. Simone Loose from the University of Geisenheim and Dr. Honerkamp from the renowned management consultancy Dr. Wieselhuber & Partner will present and discuss the results of the first ProSpirits study. This groundbreaking study, which surveyed more than 200 international industry experts, provides valuable perspectives and actionable strategies for the future of spirits marketing.