05.02.2026 - Designed for better decisions. Insights to Action is the foundation of our new data-driven B2B business platform. Its goal: to make trade fair preparation and on-site visits measurably more efficient.
With your visitor account, you can identify exhibitors and products that truly match your sourcing and market objectives. Intelligent B2B filters by origin, price segment, availability, export status and more create clarity and comparability — even before the fair begins:
clearly structured product and portfolio information
transparent details on target markets, sales channels and distribution structures
comprehensible pricing and volume logic
fact-based insights into origin, style and market positioning
Via Fair Match, you can schedule meetings directly with relevant exhibitors. Everything you plan in advance is automatically available in your ProWein app — guiding you seamlessly through the fair. The result: less coincidence, more qualified conversations and decisions with real substance — before, during and after ProWein.
