09.10.2025 - With over 20,000 trade visitors and 1,500 brands from 36 countries, ProWine São Paulo 2025 (30 September – 02 October) has impressively demonstrated that Brazil is currently one of the world’s most dynamic growth markets. For producers, this is the perfect moment to secure an early foothold and build market share.
The ProWein World Business Report Brazil 2025 confirms this strong momentum:
- 76% of professionals expect rising sales of Brazilian wines
- 52% see continued growth for imported wines
- White and sparkling wines are the big winners
- In the spirits segment, Cachaça, gin, and RTDs are setting the trend
“Brazil is no longer a market of the future – it’s happening now! Those who are here today are actively shaping its development,” says Malu Sevieri, Director of ProWine São Paulo.
Recognized as South America’s leading B2B platform for the wine and spirits industry, the trade fair brings together brands, markets, and people from around the world.
Save the Date
ProWine São Paulo 2026 – October 6–8, 2026, Expo Center Norte, São Paulo
Become an exhibitor now and be part of South America’s growth market!
