30.01.2026 - Where is the global wine and spirits business really heading? The ProWein Agora doesn’t offer easy answers – it creates space for the right questions. Over three days, it becomes the meeting point for everyone who doesn’t sit back and wait for change, but wants to understand it and actively shape what comes next.
With 42 speakers and nearly 14 hours of programming, the Agora brings international perspectives from wine, spirits and beyond to the stage. The format is fast-paced, relevant and built for dialogue: TED-style keynotes, concise talks, sharp debates and interviews – always focused on real-world impact and practical relevance for business.
The programme is structured around four key themes: #NEWMARKETS, #NEWPRODUCTS, #NEWCONSUMERS and #NEWTECHNOLOGIES. From new growth opportunities beyond saturated markets to product innovation between substance and hype; from changing consumption patterns to data, AI and technology as drivers of growth.
Located at the heart of Hall 6, the Agora is an open forum where exchange is encouraged. Visitors don’t just listen – they engage, challenge perspectives and take away insights that translate directly into better decisions.
The Agora is not a conference format. It’s a marketplace for ideas, knowledge and the future.
