- Preparations in full swing - Ticketshop for visitors goes livey - Messe Düsseldorf relies on proven PROTaction Hygiene Concept
Still some three months to go – until ProWein in Düsseldorf at last opens its doors for the first physical event again after three years. The entire wine and spirits industry will focus on the 13 exhibition halls on the Rhine from 27 to 29 March. ProWein 2022 will present to the tune of 5,500 exhibitors – including the international market leaders, importers/exporters, commercial agents, select vintners or the regional growing regions – thereby again offering a unique international line-up.
The preparations for ProWein 2022 are currently in full swing: the detailed space allocation for the 13 exhibition halls is next to complete and, hence, the online exhibitor database as good as finished. Now the exhibitors are filling this database with their concrete product data – the be all and end all for international trade visitors to plan and prepare their trade fair visit. And the Ticketshop has also gone live already. As of now wine and spirits professionals will be able to secure their tickets for ProWein at this link (priced at EUR 50.00): www.prowein.de/2130. Unlike in previous years tickets can only be purchased online – but not at the entrances on site. ProWein will be open as usual from Sunday to Tuesday, from 9.00 am to 6.00 pm daily.
PROTaction Hygiene Concept protects visitors and exhibitors
COVID-19 plays a pivotal role in the preparations. This is why Messe Düsseldorf has developed a comprehensive hygiene concept called PROTaction, which has already outstandingly proven its worth at other trade fairs in Düsseldorf. Add to this, trade fairs are business platforms and therefore not subject to the safety and hygiene rules of culture, sports and leisure events. At the centre of PROTaction is the VRT principle: access to ProWein is therefore – just as with all B-2-B trade fairs – restricted to vaccinated, recovered and tested persons. “We are very well prepared and capable of consistently implementing all statutory provisions at our exhibition centre thanks to our proven PROTaction Concept. All measures – be it the access controls at the entrances or compliance with the MDH rules inside the halls – contribute substantially to the safety of exhibitors, visitors and journalists,” underlines Michael Degen, Executive Director Messe Düsseldorf, and adds: “Even in times of the pandemic we offer our exhibitors and visitors a perfect platform with room for information exchange, networking and tasting.”
Exhibitors explicitly back ProWein and its COVID-19 policy. Perhaps Frederico Falcão, President of Wines of Portugal, sums it up best: “We have to look to the future with optimism, ProWein has to take place at all costs. We see no reasons for cancelling – on the contrary: we bet on ProWein 2022 with all our optimism and look forward to the trade fair next year.”