Overview: All articles
Wine for Easter: 5 Ideas to Boost Sales Even Further
18.12.2025
The Easter season marks the first major sales highlight of the year in the wine trade. Addressing the topic of wine at Easter on multiple levels in order to drive additional revenue is virtually essential. We have put together five ideas to help your till ring a little louder.
Spring Wines: Combining Enjoyment and Sales
27.11.2025
Meist konzentriert sich der Fachhandel im Frühjahr auf Ostern und den Mai, um den Abverkauf von Weißweinen, Rosés und Schaumweinen anzukurbeln.
Oak Vessels: Dimensions, Nomenclature, and Their Role in Global Winemaking
08.12.2025
To sell wine, it is certainly not always essential to know how it was grown or matured. Yet quite often, it matters
Wine with Fondue: A True Sales Guarantee
18.08.2025
Although genetically identical, they often take separate paths in perception and marketing — Primitivo and Zinfandel, depending on whether the wine originates from Italy or the United States.
Proxy: Reaching new audiences with non-wine products
23.10.2025
Wines that actually aren’t wines, don’t want to be, and yet are still compared to them? Welcome to the world of proxies, which are currently stirring up the alcohol-free alternatives segment quite a bit.
Fireplace Wines – Increasing Sales in the Colder Months
29.08.2025
As the days grow shorter, leaves begin to turn, and temperatures drop, the time for so-called fireplace wines arrives. But what exactly falls into this category?
Primitivo and Zinfandel: A Grape Variety with Guaranteed Sales
18.08.2025
Although genetically identical, they often take separate paths in perception and marketing — Primitivo and Zinfandel, depending on whether the wine originates from Italy or the United States.
Wine and Chocolate: Double the Indulgence for Your Customers
04.08.2025
Even though the international wine trade has long recognized that the combination of wine and chocolate is a true win-win when it comes to indulgence, consumers are often surprised at first.
Cape Blend: South Africa’s Cuvée Jewel
18.03.2025
Some might say a Cape Blend is just another Bordeaux-style blend. But it’s not quite that simple. Thanks to the inclusion of Pinotage, it offers not only an international flavour profile but also a distinct South African terroir identity. That makes it particularly interesting for the global wine trade.
Bordeaux Blends Around the World
18.03.2025
They have become indispensable in international wine retail: Bordeaux blends – wines modeled after those from Bordeaux. Only now, every country has developed its own distinct style. But do these wines actually guarantee strong sales?