Christmas wine packages for every taste
The easiest way is to pair your Christmas wine packages with the traditional delights of your country. In Germany or Denmark, for example, a selection to accompany traditional goose roast would be appropriate. In Finland, your Christmas wines could complement the Joulupöytä, in the Netherlands, they might go well with fondue or gourmetten, or in Spain, they could be paired with roast suckling pig and sobrasada. And there’s also a perfect wine pairing for English Christmas ham. It’s also worth including a sweet wine in your Christmas package—after all, what would Christmas in France be without a Bûche de Noël? Exactly!
If you base your Christmas wine packages on the traditional dishes typically served during the holidays, you, as a wine merchant, can’t go wrong. On the contrary, this approach appeals to a large portion of your clientele. For even more variety, you can also create packages in different quality or price ranges. From best-buy packages to selections of rare and hard-to-find wines, almost anything is possible. The key is to have a thorough understanding of your target audiences so you can cater to them effectively.
Advent calendars with Christmas wines
While we have so far focused exclusively on enjoying Christmas wines on Christmas Eve, let’s now turn to the pre-Christmas season. Here, too, Christmas wines can be sold very effectively with clever promotions. The classic choice is undoubtedly a wine-themed Advent calendar, which comes in various forms.
For example, you could feature a different wine from your selection each day from December 1st to December 24th, with a special promotional price. However, due to store hours, this is more suited for online shops that can actually offer a new deal every day. Complementing this with simultaneous social media activities can further boost sales.