Bonjour ProWein. It still feels like the first day!

France is proud to be the partner country for the 25th anniversary of the world’s largest wine fair. We love sharing our savoir-faire. We love sharing these special moments with you. Just like we have done for the last 25 years, and for many more to come.

A promotional campaign, organized by Business France*, with all its regional and inter-professional partners, highlights the diversity of the know-how and terroirs of the country. It celebrates the unique relationship that has, for the last 25 years, united French exporters, who are on a mission to conquer international markets, and trade professionals who have been visiting the show in ever-increasing numbers.

In total, ProWein welcomes 1,600 French exhibitors, most of whom are located in the French Pavilions in four halls 7, 11, 12 and 13 covering more than 6,500 sq m.

Meet us at the France booth (hall 11 stand A160) to explore the French diversity!

"For the first time, the entire French industry has chosen to communicate with one voice under the Made in France Made with Love banner - this is a huge step forward and a unique opportunity to capture the attention and interest of international visitors," said Christophe Monnier, Director of the Agri-Food Department of Business France.

Discover a sample of 100 French wines & spirits selected during an earlier tasting by a European jury jointly recruited by Weinwirtschaft and Business France at the Showroom #BonjourProWein (Hall 11 booth A159).  The opportunity for professionals to discover "a representative selection of the latest vintages" said Benjamin Roffet, Best Sommelier of France 2010 / Best Craftsman of France Sommellerie 2011, member of the jury, and who concluded "French know-how will shine for ProWein's 25th anniversary!”.

All the wine producing regions will be present at ProWein, as will their regional trade boards or interprofessional bodies.

Come and meet the exhibitors and their regions:

• The Interprofessional Council of Alsace Wines proudly presents producers of some of the world’s greatest white wines that truly speak their terroir.

• The Chamber of Commerce and Industry of Burgundy Franche-Comté shares with you their Bourgogne and Jura wines, each a unique treasure that compares with no other: come and taste a world-renown “Climat”, or a rare grape variety, there is something for every discerning taste.

• The Agence de l'Alimentation Nouvelle-Aquitaine (AANA) reveals wines from Bordeaux, South-West France, Cognac and Armagnac. There is so much to discover about Bordeaux wines, but do not forget to explore the neighboring vineyards of the characterful South-West and the excellent spirits produced in Cognac and Armagnac.

• The trade development organisations Dev'up& Food'Loire accompanies exhibitors from the Loire Valley. If you are looking for a sparkling, white or rosé wine, you are in the right place, this region excels. It was even voted France’s number one wine tourism region for the quality of its welcome, if you fancy visiting!

• The Rhône Valley is represented by InterBeaujolais, Inter Rhône & Comité Vins Auvergne - Rhône-Alpes. A “Beaujonomic” experience will not leave you indifferent after tasting the wines from Beaujolais, and a memorable encounter is assured with the producers from the Rhône Valley Vineyards.

• Inter Oc & Ad'Occ present the singular wines from Occitanie, with an innovative Mediterranean flare. Fall in love with the passionate reds, seductive whites, pleasurable rosés and festive sparkling wines and the luminescent natural sweet wines.

• The Conseil Interprofessionnel des Vins de Provence brings authentic and elegant wines, not only rosés but also whites and reds, all pampered by nature. When sipping these wines you will certainly become reminiscent of the regional hospitality and warmth of Provence.

• The Conseil Interprofessionnel des Vins de Corse brings exciting and unexpected wines with a definite personality from Corsica.

• The National Interprofessional Association of Wines of France (Anivin) will present the winning wines from the BEST VALUE VIN DE FRANCE SELECTION made by a panel of 28 international buyers - all astonishing branded wines from all over France, aimed at international markets.

New French showings beckon you to explore beyond the main French pavilion, and into the thematic areas of organic wines and craft spirits and beers. The Association Brasseurs de France, brings together 4 craft brewers in the Same but Different section (hall 7). Organic French wines will be present with France Vin Bio (hall 11), representing numerous French regions that produce beautiful organic wines and a new French Pavilion of organic wines, completing the offer in hall 13.

To prepare your visit, please look at the French presence website www.bonjourprowein.com to learn more about French appellations, indications and certifications. Additionally, you will find our event agenda. You can also prepare your “rendez-vous” using our B2B meeting platform.

* About Business France :
Business France is the national agency serving the international development of the French economy. It is responsible for the international development of businesses and their exports, as well as for client prospection and encouraging overseas investment in France. It promotes the economic attractiveness and image of France, its companies and its regions. It manages and develops the VIE international internship program.

Created on 1 January 2015, it came about following a merger between UBIFRANCE and AFII (the French agency for international investments). Business France has 1,500 employees located in France and in 70 countries. It is backed by a network of public and private partners.

www.businessfrance.fr