It’s not only worth selling and enjoying German wines – visiting the individual wine regions is an experience in itself. Wine tourism has become a major focus across the country. One undisputed highlight is a journey along the German Wine Route in the Pfalz. The Red Wine Trail in the Ahr region is another major draw for visitors.
Then there’s the legendary Moselle Bend and the region’s spectacular steep-slope vineyards. Today, the Mosel is exceptionally well equipped to welcome visitors from around the world – without losing its authenticity. Less well known, but every bit as rewarding, are Franconia’s various terroir f viewpoints and the city of Würzburg. Here, at one of the major wineries, visitors can see the last remaining bottle of what is considered the world’s oldest still-drinkable wine, dating back to 1540. Until 1961, there were two bottles. One was opened at a rare-wine tasting in London attended by Hugh Johnson, whose tasting note has since become legendary. Another great way to experience Germany’s wine regions is from the water – for example, on a boat trip through the Middle Rhine and its many sights.
Franconia alone hosts more than 300 wine festivals every year – no other German wine region can match that concentration of wine and celebration. For an event on an entirely different scale, head to the Dürkheim Wurstmarkt in the Pfalz. Despite what the name might suggest, it is the world’s largest wine festival. Much smaller, but equally captivating, is Mythos Mosel, an event that immerses visitors in the wines of the Mosel. And then there is the election of Germany’s Wine Majesty in Neustadt an der Weinstraße – bringing us back to the Pfalz. Here, tradition is meeting the present: since 2025, the title is no longer “German Wine Queen” but “German Wine Majesty”, with the competition open to all genders for the first time.
For those looking to combine wine and food, Germany’s wine regions have plenty to offer. Almost every region features fine dining in its key wine towns, alongside dedicated events such as the Rheingau Gourmet & Wine Festival. But the experience goes far beyond haute cuisine. In summer, wineries across the country open not only their doors, but also their kitchens, temporarily serving regional food alongside their own wines.
These seasonal, down-to-earth venues have many different names depending on the region: Straußwirtschaft, Besenwirtschaft, Rädlewirtschaft, Häckerwirtschaft or Kranzwirtschaft. The principle is always the same: authentic regional food and wine, enjoyed right where the wines are made. It doesn’t get much closer to the source than that.