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Sales Knowledge for Wine Retailers

Useful tips and tricks for your business

Anyone who works in the wine industry knows that customers have lots of questions - and are always presenting you with new challenges. To make your day-to-day work easier, ProWein magazine now has lots of useful tips and tricks for your business in the form of wine expertise to go. For example, do you have to take back a wine that has tartar? How do you explain the difference between semi-dry and off-dry to customers? And is non-alcoholic wine really the future of the wine trade? These and many other topics can now be found under wine expertise to go.

Neuromarketing Wine

Why does a customer confidently reach for the expensive reserve and ignore the inexpensive table wine right next to it? The answer lies not only in the label, but deep within the human brain.

“Mousey” Off-Flavors: The Invisible Enemy in Natural Wine?
It’s something like the chameleon of wine faults: “mousey” off-flavors. Learn here how to identify this fault, understand it chemically, and strengthen your expertise in the growing natural wine segment through outstanding service.

Brettanomyces
Wild, animalistic — or simply flawed? Discover why Brettanomyces divides the international wine market, and how you can turn expertise into measurable sales success and outstanding customer loyalty.

Histamine in Wine
Headache after the first glass of wine? A flushed face instead of relaxed enjoyment?

Mixed Blend
From historical relic to exclusive trend product: Discover why the Gemischter Satz is revolutionizing the portfolios of international wine retailers, and how you can use this authentic terroir wine to reach new customer segments.

Wine and the Carbon Footprint: Sustainability as a USP
Green conscience meets black turnover: discover why wine's carbon footprint is your sharpest marketing weapon today. We provide you with the expertise you need to turn environmental responsibility into a measurable USP and inspire tomorrow's affluent generations.

Volcanic wines: Basalt, tuff, and the chemistry of minerality
Is vegan wine just a passing trend—or the key to reaching new, high-spending customer groups?

Autolysis Decoded: How Extended Lees Aging Truly Transforms Sparkling Wine
Unlock the secret behind world-class sparkling wines.

Reductive Winemaking: The Fine Line Between Flint and Off-Odor
Does the glass smell like a freshly struck match or more like rotten eggs? The reductive wine style is polarizing, intriguing, and a challenge for retailers. Learn how to navigate the fine line between elegant “smokiness” and faulty sulfur notes — and how to turn this trending style into a profitable sales opportunity.

Whole-Berry Fermentation
From Niche Phenomenon to Style Statement: Whole-Berry Fermentation Both Divides and Fascinates.

Chenin Blanc: The All-Rounder as a Price-Performance Champion
Versatility that sells: Chenin Blanc can easily be seen as the missing puzzle piece in your portfolio. With this highly adaptable grape variety, you can efficiently tap into new customer segments. How? We’ll show you here.

Merlot
From historical relic to exclusive trend product: Discover why the Gemischter Satz is revolutionizing the portfolios of international wine retailers, and how you can use this authentic terroir wine to reach new customer segments.

Wedding Wine
Weddings are the unsung revenue engine of specialty wine retail. But how do you turn stressed-out couples into loyal repeat customers—and sell by the case instead of by the bottle?

Wines for Winter Holidays
From the ski stop straight to the bottom line: Winter tourism offers far more than just hot chocolate. Discover how wines on winter holidays can become a sales driver and how to profitably integrate the alpine lifestyle – the famous cabin magic – into your assortment.

Asparagus Season: Germany’s Biggest Food-Pairing Topic
Discover Germany’s “white gold” as a powerful sales driver for your assortment.

Using veganism strategically for wine sales
Is vegan wine just a passing trend—or the key to reaching new, high-spending customer groups?

Wine with Steak: More Sales from Meat Lovers
For many food lovers, the perfect steak is a culinary holy grail—but it is only the right wine in the glass that completes the experience.

Picknick Wine
As summer arrives, so does the craving for effortless enjoyment outdoors. But which wines can pass the ultimate test on a picnic blanket?

Barbecue wines: A Quick Sales Guide
Summer is approaching, the grills are heating up—and what about sales? Grill wines are the undisputed revenue drivers of the warmer months.

New Wine Vintage: 7 Tips for Sales Campaigns
It’s the great spring routine every year: little by little, the new wine vintage arrives, while the remaining stocks of the previous vintage need to leave the warehouse. We can’t take that work off your hands—but we can show you how to promote the new vintage effectively.

Appassimento: Wines with Guaranteed Sales
The Appassimento method is regarded as one of the oldest and most traditional winemaking techniques and originates in the northern Italian region of Veneto, more precisely in Valpolicella. In the international wine world, Appassimento stands for concentration, complexity, and aromatic richness.

Wine for Easter: 5 Ideas to Boost Sales Even Further
The Easter season marks the first major sales highlight of the year in the wine trade. Addressing the topic of wine at Easter on multiple levels in order to drive additional revenue is virtually essential. We have put together five ideas to help your till ring a little louder.

Oak Vessels: Dimensions, Nomenclature, and Their Role in Global Winemaking
To sell wine, it is certainly not always essential to know how it was grown or matured. Yet quite often, it matters

Spring Wines: Combining Enjoyment and Sales
Meist konzentriert sich der Fachhandel im Frühjahr auf Ostern und den Mai, um den Abverkauf von Weißweinen, Rosés und Schaumweinen anzukurbeln.

Proxy: Reaching new audiences with non-wine products
Wines that actually aren’t wines, don’t want to be, and yet are still compared to them? Welcome to the world of proxies, which are currently stirring up the alcohol-free alternatives segment quite a bit.

Fireplace Wines – Increasing Sales in the Colder Months
As the days grow shorter, leaves begin to turn, and temperatures drop, the time for so-called fireplace wines arrives. But what exactly falls into this category?

Primitivo and Zinfandel: A Grape Variety with Guaranteed Sales
Although genetically identical, they often take separate paths in perception and marketing — Primitivo and Zinfandel, depending on whether the wine originates from Italy or the United States.

Wine with Fondue: A True Sales Guarantee
Although genetically identical, they often take separate paths in perception and marketing — Primitivo and Zinfandel, depending on whether the wine originates from Italy or the United States.

Wine and Chocolate: Double the Indulgence for Your Customers
Even though the international wine trade has long recognized that the combination of wine and chocolate is a true win-win when it comes to indulgence, consumers are often surprised at first.

Rosé around the World
Rosé wines have been experiencing a remarkable upswing for years - even though global wine consumption is steadily declining. For the international specialist wine trade, rosés therefore offer exciting opportunities to boost sales again.

Cape Blend: South Africa’s Cuvée Jewel
Some might say a Cape Blend is just another Bordeaux-style blend. But it’s not quite that simple. Thanks to the inclusion of Pinotage, it offers not only an international flavour profile but also a distinct South African terroir identity. That makes it particularly interesting for the global wine trade.

Bordeaux Blends Around the World
They have become indispensable in international wine retail: Bordeaux blends – wines modeled after those from Bordeaux. Only now, every country has developed its own distinct style. But do these wines actually guarantee strong sales?

Low-alcohol wine: light enjoyment for hot summer days
Discover how low-alcohol wine is the ideal refreshment in summer - perfect for carefree moments of enjoyment.

Perlwein: an underrated sparkling wine?
Perlwein occupies a special place in the fascinating world of wine. As a semi-sparkling wine, it is cleverly positioned between still wine and sparkling wine. Let's delve into the nuances of semi-sparkling wine and explore its significance for the international wine trade.

Summer wine: a slender pleasure for your customers
When the sun shines regularly again and the temperatures rise, everyone is talking about it again. We are, of course, talking about summer wine. But how do you actually define it? And which wines are particularly suitable for this category? We have a few tips for you!

Sparkling wine in focus: trends, challenges and market opportunities
Sparkling wine continues to grow: Prosecco innovates, Champagne is under pressure, Crémant is booming, Cava is struggling with the climate, sparkling wine remains stable, England is becoming a challenger.

Piwi grape varieties: a wine alternative for the trade?
When it comes to sustainability and climate protection, it's hard to avoid Piwi wines. The so-called fungus-resistant grape varieties have a good eco-balance. But do they also sell well in the wine trade? Here we look at the advantages and disadvantages so that you can better orient yourself for your business.

Wine Gift
Admittedly, with customers looking for a wine gift, it’s not easy to get rich in the wine retail business. Nevertheless, there are lucrative ideas related to wine gifts that can significantly increase sales. Here, we present a few ideas.

Sweet wine - Sweet wines of the world
Trockenbeerenauslese or ice wine? Or would you prefer a Sauternes? How about a Vin Santos or a Vin de Constance? Sweet wines are as seductive as they are diverse. What follows is an overview.

Prädikat wine: Germany's residual sweet wine system
What actually distinguishes a quality wine from a Prädikat wine? And which Prädikat wines actually exist? What follows is a compact overview so that you can inform your customers efficiently.

Non-alcoholic sparkling wine: more customer acceptance?
Alcohol-free wines are said to be on the rise, but still have a difficult time in the specialist wine trade. The situation is different for non-alcoholic sparkling wine. It is already selling well. For reasons. Let's delve a little deeper.
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Knowledge about the wine and spirits world!

Whether you are interested in the in-depth analysis of the ProWein Business Report or want to expand your wine knowledge with the ProWein Academy use our knowledge to drive your business forward and build customer confidence.


Knowledge about the wine and spirits world!




Whether you are interested in the in-depth analysis of the ProWein Business Report or want to expand your wine knowledge with the ProWein Magazine use our knowledge to drive your business forward and build customer confidence.
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