ProWein White Paper: Knowledge for the future of the wine industry

The ProWein Academy’s white papers address key issues and current developments in the international wine industry. In collaboration with Geisenheim University, ProWein Düsseldorf examines relevant market trends, contextualises complex interrelationships and highlights the changes that are having a lasting impact on the industry. Well-founded data and scientific insights are combined with specific practical questions.

The focus is not only on current challenges, but above all on the question of what consequences these have for businesses and markets. The white papers provide guidance, highlight new perspectives and offer concrete insights to inform strategic decisions. For everyone who wants to identify changes at an early stage, make well-informed decisions and actively help shape the future of the wine industry.

Geisenheim University is an internationally renowned institution for education and research in wine, beverages, and food. It combines practice-oriented teaching with excellent scientific research across the entire value chain of wine and beverages. Students and researchers from around the world benefit from a strong international network and close collaboration with industry and institutions.

Prof. Dr. Simone Loose has held the Chair of Wine and Beverage Business Management at Hochschule Geisenheim University since 2015 and heads the Institute of Wine and Beverage Business. She is regarded as one of the internationally leading experts in wine market research, wine and food marketing, and business economics in the wine sector. Since 2017, she has jointly been responsible with ProWein for the conception and development of the internationally unique ProWein Business Report.