Newsflash
Overview: Newsflash
Ticket to the World
29/09/2026
Fasten your seatbelts, grab your passport and have your glasses ready: ProWein World is heading into an exciting autumn! We are bringing the international wine and spirits industry to three vibrant cities – with plenty of business, trends, tastings and new contacts on board.
The new ProWein Zero+ adds a plus in guidance
29/09/2026
ProWein Zero is becoming ProWein Zero+: For 2027, we are expanding its offering of alcohol-free drinks with educational content, expert insights and opportunities to discuss the future of the category. The focus is on alcohol-free wines and sparkling wines, as well as proxies, aperitif alternatives and hybrid adult drinks.
Gerolsteiner once again official water partner
21/09/2026
Gerolsteiner will once again be ProWein’s official water partner in 2027. Discover the role mineral water plays in professional wine tasting and how Water & Wine Pairing works.
New Visionary Talk: How Wineries Can Stay Relevant
25/08/2026
The wine market is changing: consumption is declining, volume-driven growth is becoming increasingly difficult, and competition for attention is intensifying. How can family-owned wineries in particular adapt to these developments? In ProWein’s latest Visionary Talk, a new generation of winemakers discusses this very question.
Wine Exports to the USA: Knowledge, Opportunities and Guidance for Market Success
18/08/2026
The USA is the world’s largest wine market by value and, at the same time, one of the most complex export markets. With a new e-book on the US wine market, ProWein offers its exhibitors practical guidance and support for successfully entering the market and expanding their export business.
New ProWein Visionary Talk in production
30/07/2026
The ProWein Visionary Talks address current issues shaping the future of the wine and spirits industry and bring together a range of perspectives. A new edition of the series is now being produced.
ProWein 2027: Registration is open – secure your stand now
24/07/2026
Registration for ProWein 2027 is still open. Take advantage of this opportunity and secure your stand at the leading business platform for the wine and spirits industry.
Applications Now Open: Discovery Zone 2027
14/07/2026
Apply now for the Discovery Zone 2027. Spaces are limited.
New Sparkling Report available
19/06/2026
The new Sparkling Report analyses the world’s leading sparkling wine regions and reveals where the growth markets of tomorrow are emerging.
White Paper: Beyond Volume
29/04/2026
The white paper “Beyond Volume” brings clarity to a global wine market undergoing profound structural change.