Expert Perspectives -- ProWein Trade Fair

Expert Perspectives

What developments are shaping the wine and spirits industry of tomorrow? In our interviews, voices from the ProWein and ProSpirits sectors share their views on current trends, key challenges and future opportunities. These expert opinions offer personal perspectives, well-founded insights and practical input from across the international world of wine and spirits.

Interviews

31/07/2026

Sweet. Price-sensitive. Diverse. But full of opportunity: The German Market

The German wine market is complex and requires in-depth market knowledge. Berlin-based wine journalist Felix Bodmann has been following the market for many years.

16/09/2026

Alcohol-Free on the Menu – Opportunity or Must-Have?

Just a few years ago, guests who didn’t want to drink alcohol were often left with a choice of juice, mineral water or soft drinks. But times are changing – and so are drinks menus.

Knowledge that takes you further.

From market trends and business strategies to industry insights and expert talks: Discover the thematic areas of the ProWein Academy and the ideas that will help you and your business move forward.

To the ProWein Academy

Knowledge about the wine and spirits world!

Whether you are interested in the in-depth analysis of the ProWein Business Report or want to expand your wine knowledge with the ProWein Academy use our knowledge to drive your business forward and build customer confidence.

Knowledge about the wine and spirits world!

Whether you are interested in the in-depth analysis of the ProWein Business Report or want to expand your wine knowledge with the ProWein Magazine use our knowledge to drive your business forward and build customer confidence.