ProWein Talks: exhibitor voices about the current situation
Know more about our exhibitors worldwide
What is the wine and spirit industry experiencing in these difficult times? Whether in the office or in the home office, current issues are addressed by our exhibitors in our new series ProWein Talksand show that nobody is alone in this situation and it still goes on - including preparations for ProWein 2021 as well.
With its 26,800 ha of vineyards, Rheinhessen is the largest German wine-growing region. The Rieslings cause a sensation. In addition, there are the classics Silvaner, Pinot Blanc and Pinot Gris and the joker Scheurebe.
We asked Mr Bernd Kern, Managing Director Rheinhessenwein e.V. about the national and international significance of ProWein for his wine growing region and which measures and campaigns are already planned for the upcoming ProWein 2021.
The German Wine Institute (DWI) is the central communication and marketing organization of the German wine industry. The core task of the DWI is to promote the quality and sales of wines from the 13 German wine-growing regions through competition-neutral marketing measures at home and abroad. These essentially include press and public relations work, the implementation of information campaigns including corresponding events, participation in national and international trade fairs, and the organization of wine presentations and events together with German producers around the world.
We asked Mr. Frank R. Schulz, Director Communication what new digital measures and campaigns the DWI has developed and implemented this year following the postponement of ProWein to 2021.
Bord Bia’s purpose is to bring Ireland’s outstanding food, drink and horticulture to the world, thus enabling growth and sustainability of producers. Therefore Bord Bia support the business development of Irish drinks producers and exporters with their whiskey group pavilion at ProWein. In the following interview, Board Bia and four Irish distillers are shortly presenting what they look forward to present at ProWein 2021!
The history of Molinari Italia S.p.A. started back in 1945. A small company in the Lazio region has grown into a large company over the years, whose products first became known and popular regionally and then nationally.
Ms. Tarrus, Corporate Ambassador of Molinari Italia S.p.A., describes in the following interview why ProWein is the perfect platform for her marketing activities and what she is looking forward to at ProWein 2021!
Videointerview with Laura Jewell MW, Wine Australia
For our first ProWein Talk video, we are interviewing Laura Jewell MW, Regional General Manager, EMEA at Wine Australia. Laura Jewell provides insights into Wine Australia’s activities, the 2020 vintage and the Australian wine industry during the COVID-19 pandemic.
We contacted Mr. Luis de Castro, President of the Portuguese wine association of the TEJO wine region (Comissão Vitivinicola Regional do TEJO) to learn more about the activities of the CVR Do Tejo in this current time. For Mr. de Castro, ProWein is a must-attend event to strengthen the “awareness for the TEJO Wine Region and it´s wines” internationally.
Read more in the following interview and don’t miss the wine recommendation of Mr. de Castro!
AMARACMAND is an Italian winery based in Romagna that produces 100% organic wines. Mr. Damiano Vianello, Sommelier of AMARACMAND explains us in the following interview the significance of ProWein for his business and how he is trying to adapt to the current situation. Keeping a positive attitude is key for him!
ProWein has talked to Dorina Lindermann, owner and winemarker of Quinta da Plansel, a Portuguese winery situated about 100km from Lisbon, in the southeastern part of the city of Montemor-o-Novo. Quinta da Plansel has been present at ProWein for the last 15 year and Dorina Lindermann explains in this following interview how she had to find alternative ways to keep in contact with her clients and partners this year.