Commissioned by ProWein, the Geisenheim University has surveyed more than 2,300 experts in the wine industry on international wine markets, marketing trends, developments in online wine sales and the economic situation.
It’s a 21st century truism that “change comes from within.” But the truth of the matter is that it usually only comes as a result of outside pressures. During prior decades vineyard replanting was typically driven by market forces and fashions, now those replantings are happening in response to a completely different outside pressure.
28 exhibitors – from the small boutique winery to the “newcomer“ on the international scene to the export business of great tradition – display their quality at this year’s ProWein trade show...