Foro de Negocios y Comunicación, S.L. (Heredad de Urueña)


HEREDAD DE URUEÑA is situated "in the deepest heart of Castile's heart", at the foot of the hill where the town of Urueña lies. The site belongs to the region known as Tierra de Campos, one of the most typical in the autonomous community of Castile and Leon as far as both its history and geographical features are concerned.
With an average altitude of 750 metres above sea level, the whole area lies on the slopes of the range of hills named Montes Torozos: a landscape dominated by the wide horizontal expanses and the grand views only interrupted by a few elevations -mounds, hills and moors- and barely divided by a number of rivers and streams. The resulting scenery looks like a multicoloured mosaic on a treeless cereal plain characterized by an extreme and dry climate where rainfall is scanty. Indeed, HEREDAD DE URUEÑA is the first comprehensive project for the recovery of vine-growing and wine-making in a region where villages still preserve numerous remains of wine cellars -most of them underground constructions which date back to the Middle Ages.
This landscape has come to represent the most typical image of Castile: one often used as a literary subject despite the fact that it is just one more feature in Castile and Leon's huge landscape diversity. Seldom can one find such a perfect symbiosis between landscape and architecture as is exemplified by this territory. Traditionally built villages seem to grow out of the furrowed land only to become indistinguishable from the flat plain.
The first extant reference to the place name Tierra de Camposappears in Spain's first "General Chronicle" by King Alfonso X, called "The Wise". Certainly there existed a number of population settlements long before the eighth century, when first the Vaccaei, and later the Romans and the Goths, lived in these territories. As a matter of fact, a previous name for the Tierra de Campos region had been Campos de los Godos ("Land of the Goths").
With the Muslim penetration into Spain, Tierra de Campos became an uninhabited frontier region between theChristians in the North and the Moorish population in the South. By the mid-ninth century, however, it began to be repopulated again by the Asturian king Ordoño I, later to become the battlefield of internal disputes between the several lords who populated the Kingdoms of Leon and Castile.
During the Middle Ages, several towns like Villalón de Campos and Medina de Rioseco gained commercial and economic relevance. However, the eighteenth century marked the beginning of a period characterized by the region's decline. Indeed, even today it can hardly be seen as one of the most prosperous areas in Castile and Leon. Even so, Tierra de Campos is not lacking resources (cereals, cheese, wine, meat, history, culture...) that need to be exploited in the general benefit of the local population while at the same time providing a real treat for visitors.

Exhibitor Data Sheet