Consejo Regulador de la D.O.Ca. Rioja

Rioja sales grow by five million bottles in 2014 hitting new 281 million litre record

  • Exports grew by 3.6% and reached 105 million litres, which accounts for 37.6% of total sales.

  • Barrel-aged Riojas represent 62% of red wine sales and, together with whites, account for total growth.

Rioja wine followed the positive trend started in 2013. According to the final balance announced by the Control Board, sales grew by five million bottles in 2014, placing the wine region at a new all-time record with a total of 281 million litres. Exports continued driving sales, although at a somewhat slower pace (+3.6%) than in previous years. Barrel-aged wines, and whites concentrated all of of the growth (+2.66% and +13.67% respectively). The Spanish market remained stable, which is considered a positive outcome in view of the current financial downturn and drop in wine consumption. In 2014, the D.O. Calificada Rioja sold a total of 280,789,424 million litres of wine —90% being red wine (253.5 ML), while the remainder is divided between rosé (12.42 ML) and white. The latter experienced the greatest growth (+13.67%), with sales of 14.85 ML. The main keys to this positive evolution in a general context of financial difficulties and strong international competition include the recognition earned by Rioja wines in major consumer countries, as shown by a poll carried out in 2014 by the British consultants Wine Intelligence. As with the last poll from five years ago, the survey results again place the D.O. Ca. Rioja among the wine regions of the world with the highest visibility and loyalty ratios —an aspect in which Rioja occupies the leading position in some countries, including the United Kingdom and Germany, the two leading Rioja importers. The wineries' capability for innovation and the whole industry's commitment to quality have driven its growing international visibility. We should also underscore the wisdom of Rioja's strategy of setting as its main goal the specialisation in high added value categories and turning barrel-aged wines into its spearhead. The Rioja Reserva and Gran Reserva categories provide a differential personality and solid reputation. This was demonstrated again in 2014, with the great success of ancient Rioja vintages like the 1964 at tastings held with the international wine press.


By category: sales of barrel-aged wines continue to grow

  • Sales of barrel-aged red wines (Crianza, Reserva and Gran Reserva categories) rose by more than four million litres, accounting for 62% of total red wine sales —a market share that continues to grow year after year.

  • Red Crianza is the best-selling Rioja wine category. The distance between this category and the next best-seller, generic red, has increased, particularly in the Spanish market.

  • Rioja Reserva sales continue to rise as in previous years, with 62% of the wines in this category being sold in foreign markets.

  • As in 2013, Gran Reserva sales experienced the highest percentage increase in 2014, particularly in the Spanish market. By market: exports drive growth • Sales of Rioja abroad follow the rising trend of the last few years and already account for 37.6% of total sales. Rioja performed superbly in some markets, with double-digit growth figures in the United Kingdom (+10.3%), Mexico (+27.61%) and Russia (+12.30%).

  • The top-ranking importers continue to be the United Kingdom, Germany, the United States and Switzerland in that order. These four countries absorb more than 70% of the Rioja's exports. 

  • The United Kingdom strengthened its position as leading importer and currently accounts for 34.19% of Rioja sales abroad.

  • Exports to Germany and the United States remained stable in 2014, while there was a downward trend in some traditional Rioja markets, like Holland, Belgium and Sweden. 

  • Spain continues to be the main market for Rioja, accounting for 62.4%f total sales, consolidating the growth trend of 2013. White wine sales recovered, with a 28% growth, and so did all barrel-aged wine categories.

Exhibitor Data Sheet