Every year a comprehensive and varied programme of events accompanies the most important trade fair of the international wine and spirits sector. During ProWein this year over 300 tastings and lectures on the most varied of regions, grape varieties, trends and themes will once again offer unique added value. Some events have limited capacity and tickets are only available with prior registration. So it is well worth taking a look at the programme that has now been published.
The unique variety of ProWein is not only demonstrated in the some 5,800 exhibitors from 50 countries but also in the numerous top notch events they offer. Most tasting sessions and seminars are held directly at exhibitors’ stands while the ProWein Forum centrally located in Hall 13 offers space for tastings and lectures. The variety of the in total 300 events is unparalleled.
For instance, the programme also includes guided tours through the wine worlds of the numerous exhibitor nations – also for such countries as Israel or Canada. Presented by ProWine China, China’s leading oenologist and wine expert Professor Li Demei will be informing the audience about wine in China and presenting both background information on the wine market and also wines from Chinese producers. The topic of a seminar held by the Association of German Prädikat Wine Estates (Verband Deutscher Prädikatsweingüter – VDP) will be the history of German Wine Culture. The IVDP (Instituto dos Vinhos do Douro e Porto) will be extending an invitation to a tasting session of port wine treasures spanning 40 years while p&f wineries will be organising an archive tasting featuring various white wines. All new this year is the blending seminar from L’Ecole du Vin de Bordeaux where participants can create their own perfect Bordeaux. An innovative project is presented by new exhibitor Weingut Merkle that uses wild yeast from its own vineyards for wine fermentation. Current trends from bio-dynamic wine cultivation in Germany are presented by Demeter while the renowned British market research institute Wine Intelligence will be shedding light on global consumer trends in the wine sector. Spotting and categorising common faults in wine will not only be a topic at the renowned WSET (Wine & Spirit Education Trust), but also a focus at the new “Education Center” care of German trade journal Wein+Markt. The seminar by Weinmarkt Mattheis GmbH & Co. KG will revolve around flexible web shop solutions for specialist wine retail.
The most varied events will be presented by top notch sectoral experts, including excellent sommeliers or specialist journalists. German wine royalty will naturally also be on site. For instance, Baden’s wine queen will be inviting guests to a good mood tasting with summer wines and cocktail recipes. ProWein is also a central meeting point for Masters of Wine. For the first time now the Institute Masters of Wine will be extending an invitation to an exclusive tasting event on Sunday evening (15 March) at CCD.Ost to be held after the trade fair closes its doors. Under the heading “Masters of Winemaking” vintners bearing the Master of Wine title will be showcasing their choice wines. Participation to this event is only possible with prior registration (at the Institute Masters of Wine, www.mastersofwine.org).
There are several other events where organisers demand registration already ahead of the trade fair. Relevant contact details and all details on the over 300 events can be found in the Event Programme at www.prowein.com.
Targeted Search for New Business Partners
In addition to the event database, Messe Düsseldorf has activated an additional aid for efficiently preparing a visit to the fair. Additional criteria requested from exhibitors for the first time now make it possible for trade visitors from the retail and restaurant sphere to perform targeted searches for new business partners, enabling them to make contact already before the event. Take a retailer from North America seeking a new sparkling wine supplier from France. Here he wants to be sure to only approach producers also interested and able to supply his domestic market. Thanks to the “Extended Exhibitor Search” function available via the direct link www.prowein.com/export (or via www.prowein.com --> “Exhibitors and Products” --> “Extended Exhibitor Search” on the left-hand side of the navigation menu) a search like this can be filtered in just a few clicks. For the above example you simply select “Country France”, “Product Category Sparkling Wine” and “Export North America”. Obviously, the list of results contains all the contact data of any relevant exhibitor so that contact can already be made before the trade fair.
ProWein from 15 to 17 March (daily from 9.00 am to 6.00 pm) is the right place for personal meetings. This year the trade fair will be moving within the Düsseldorf Exhibition Centre from Halls 1 to 7.1 to Halls 9 to 17. Details on the new hall layout, the new Ost and Süd II entrances as well as the online ticket shop with reduced admission tickets can also be found at www.prowein.com.