17/05/2022

ICE - Agenzia per la promozione all'estero e l'internazionalizzazione delle imprese Italiane

PRESS RELEASE - Italian Trade Agency and 28 Wineries successful at the ProWein 2022 trade show

28 exhibitors – from the small boutique winery to the “newcomer“ on the international scene to the export business of great tradition – display their quality at this year’s ProWein trade show in Düsseldorf, offering a wealth of variety in red, white and rosé wines, of sparkling wines and spirits.

28 wineries from Italy were represented at the shared booth of the Italian State Agency for Foreign Trade ITA in Hall 17. They stem from the regions Apulia, Abruzzo, Friuli Venezia Giulia, Calabria, Lombardy, Veneto, Piedmont, Tuscany, Sardinia and Sicily, including the wineries Colacino, Erminio Campa, Silvio Carta und Limonio that already took part in the pre-pandemic year of 2019. New participants were Tenuta Arabona, Grillo Iole, I Feudi di Romans, Schiopetto e Volpe Pasini, Peri Bigogno, Abbazia, Vinchio Vaglio, Castino, Az. Agr. Demarie, Cantine A. Di Gioia, Patruno, Madri Leone, Bresca Dorada, Tenute Soletta, Alcesti, Casa Catelli, Casa Sola, Poggiosecco, Il Drago e la Fornace, Cantagallo, San Jacopo, Ventian Hills, Montespada und La Vigilia. All companies enjoyed the consistent positive feedback for their white, rosé and red wines, Spumante and Prosecco quality wines as well as various Grappa specialties.

On all three days of the trade show the shared booth of the Italian Trade Agency was well-frequented. Next to the presented red wines (e. g. Cannonau, Barbaresco, Barolo, Chianti, Marzemino, Nero D'Avola, Pinot Nero, Valpolicella) and white wines (e. g. Cataratto, Chardonnay, Grignolino D'Asti, Grillo, Langhe Arneis, Moscato d'Asti, Pecorino, Pinot Grigio, Roero Arneis, Vermentino), especially the sparkling wines were well received by distributors and importers. Some of the presented wines were Cataratto metodo classico 2019 (Alcesti), Rosé Cuvée Prestige 2021 (Venetian Hills), I Feudi di Romans Ribolla Gialla Brut (I Feudi di Romans), Rosato Brut Saline Rosa (Madri Leone), Prosecco Treviso 2021 (Montespada), Bollicine di Passerina and Bollicine Rosé (Tenuta Arabona), Prosecco Treviso 2021 (Tenuta San Jacopo) as well as Chardonnay SN Tenute Soletta and Rosé SN Tenute Soletta (Soletta) as interesting and refreshing sparkling wines. Of the spirits, especially the liqueurs made a good impression, e. g. Mirto Rosso Ricetta Storica (Silvio Carta), Limonio (Limonio), Liquore di Arance: Arangiu (Bresca Dorada).

“This great recognition especially for the recently established wineries like Il Drago e la Fornaca, Casa Catelli or Tenuta Arabona underscores the importance of the annual visibility at the ProWein trade show for the export business of Italy. For not only the large companies are strong wine producers. The newcomers have also proven their ability to produce excellent products“, states Francesco Alfonsi, the Director of the Italian Trade Agency in Berlin.

“With our shared booth we aim to support especially the newcomers to find their way on to the international scene“, says Francesco Alfonsi. “In this we have succeeded in this year as well. A contributing factor has been Italy’s increasing focus on sustainable wine growing, which has given it a lead in current trends and in the consumer’s esteem”.

Italian Organic Wine Growing is on the rise.

The cultivation area for organic wine comprises 109,423 hectares, which is equivalent to almost a quarter (23 percent) of the global cultivation area for organic wine. In the period of 2010 to 2019, the cultivated agricultural area for organic wine in Italy has increased by 109 percent and thus more than doubled. By comparison, the share of cultivated area for organic wine in Germany is only 8 percent. In the following year 2020, 2,139 organic wineries in Italy have produced 2,251,062 hectoliters.

Wine Country Italy: Celebrating Diversity.

Italy possesses one of the most differentiated arrays of wine grape varieties in Europe. This diversity results from the varying conditions regarding climate and soil – the alpine north has a mountain climate, the south of Italy has a Mediterranean climate. Currently around 400 autochthonous grape varieties are being cultivated, some of them across the country, others only in certain regions. 310,500 wineries cultivate over 674,000 hectares in the entire country. The overall wine production of Italy stands at 49 million hectoliters.

The Germans love Italian wine.

After a decrease of the German wine imports in the year 2020 that was caused by the pandemic, they have reached 14.7 million hectoliters again in the year 2021. At 5.4 million hectoliters (+ 2 percent) equivalent to a share of 36.9 percent of the German wine imports, Italy maintains its leading position. The import value of Italian wines has strongly risen: at a value of around 1,151 million euros in the year 2021, Italy remains the most important supplier country for Germany. The market share of Italian wines of the German imports stands at 40.76 percent.

Italy’s wines and spirits come out on top.

In the last year Italy’s wines have once again received numerous awards in international competitions. 408 wines are currently classified as DOP (DOCG/DOC) wines and 118 wines are classified as IGT wines.

Bacchus as envisaged by Michelangelo Merisi da Caravaggio.

In this year Bacchus, the god of wine, has presented the joint Italian contribution.
“With the colourful reinterpretation of the oil painting by Michelangelo Merisi da Caravaggio (1571 - 1610) we intended to demonstrate our joy to see the largest wine fair of the world finally taking place once more after a two year pandemic break“, states Francesco Alfonsi, the Director of the Italian Trade Agency in Berlin. “At the same time, Italian wines are considered timeless classics in many places. Our Bacchus was meant to convey the creativity of the Italian producers and to communicate that tradition and modernity, innovation and sustainability can go together“.

The Italian Trade Agency

The Italian Trade Agency ITA is a state agency for foreign trade and tasked to advance the business and trade relations between Italy and Germany and to support the Italian manufacturers in their marketing of high quality food products „made in Italy“.


Exhibitors by regions – List of exhibitors

Abruzzen
o   TENUTA ARABONA, www.tenutaarabona.it
Apulien
o   CANTINE A. DI GIOIA, www.cantinedigioia.com
o   ERMINIO CAMPA, www.erminiocampa.it
o   PATRUNO, www.tenutapatrunoperniola.it
o   MADRI LEONE, www.madrileone.com
Friaul-Venezia-Giulia
o   GRILLO IOLE, www.vinigrillo.it
o   I FEUDI DI ROMANS, www.ifeudidiromans.it
o   SCHIOPETTO E VOLPE PASINI, www.schiopetto.it / www.volpepasini.it
Kalabrien
o   COLACINO, www.colacino.it
Lombardei
o   PERI BIGOGNO, www.peribigogno.com
Piemont
o   ABBAZIA, www.abbazia.com
o   VINCHIO VAGLIO, www.vinchio.com
o   CASTINO, www.castino.wine
o   AZ. AGR. DEMARIE, www.demarie.com
Sardinien
o   BRESCA DORADA, www.brescadorada.it
o   SILVIO CARTA, www.silviocarta.it
o   TENUTE SOLETTA, www.tenutesoletta.it
Sizilien
o   ALCESTI SRL, www.alcesti.com
o   LIMONIO SAS, www.limonio.com
Toskana
o   CASA CATELLI, www.casacatelli.com
o   CASA SOLA, www.fattoriacasasola.com
o   POGGIOSECCO, www.poggiosecco.it
o   IL DRAGO E LA FORNACE, www.ildragoelafornace.com
o   CANTAGALLO, www.cantagalloefarnete.it
o   SAN JACOPO, www.tenutasanjacopo.it
Venetien
o   VENETIAN HILLS, www.venetianhills.it
o   MONTESPADA, www.montespada.it
o   LA VIGILIA, www.lavigilia.it

Contact:

ITA – Italian Trade Agency
Office for the promotion of trade at the Italian Embassy
Schlüterstr. 39, 10629 Berlin
Telephone: +49 (0)30 884403-0
Email: berlino@ice.it
www.ice.it

amagi Public Relations GmbH
Bundesratufer 2, 10555 Berlin
Telephone: +49 (0)30 32 30 48 78
Email: ita@amagi-pr.de

Exhibitor Data Sheet