Howzit is a South-African-German co-production and the brainchild of four friends: entrepreneur Paul Barth, VDP vintners Alexander Jung and Mark Barth as well as South African winegrower Jacques Fourie. The pointed and consciously provocative positioning of Howzit as "The Wine by Men for Men” often causes slight indignation, especially amongst women, and is therefore getting talked about, as desired. On the website, for instance, they already send the ladies off shoe shopping at the age checking stage – only "real men" can enter the Howzit Website. The entire marketing and communication approach is very much tongue-in-cheek. Howzit is fun in a glass.
Howzit Weinhandel Paul Barth
An der Schule 6
65385 Rüdesheim am Rhein, Germany