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PROFILE DATA PROWEIN 2019

This year's ProWein fair put an exclamation point on 25 successful years of trade fair history at Messe Düsseldorf.
Starting with a ceremonial ribbon cutting by German Minister for Agriculture Julia Klöckner, the three-day show  further solidified its position as the world's leading trade fair of its kind.
Foto: Blick in gut gefüllte Messehalle
61,500 visitors from 143 countries, 6,900 exhibitors


MANY NOTABLE HIGHLIGHTS AT 25TH ANNIVERSARY SHOW

The ProWein 2019 recorded an impressive increase in the number of visitors. The share of visitors with decision-making authority also reached a strong new high: more than 80 percent of visitors were involved in purchasing decisions.

Record attendance figures

Lively high-level exchange of information and ideas

Participants reporting strong orders and deals

Verkostungszone auf der ProWein

Visitors from 143 countries

REASONS FOR VISIT

„I've been in Düsseldorf for the fair every year since the ProWein premiere in 1994. The strictly industry-only concept and international offerings set ProWein apart from any other event. The trade fair is an absolute must for both myself and my entire team. "
Carsten Schmidt, Managing Director at „Weinladen Schmidt“ in  Berlin
Figures in %
The majority of the trade fair visitors is involved in purchasing decisions.

MOST EFFICIENT AND IMPORTANT TRADE FAIR

Over 6,900 exhibitors of wines and spirits were registered for this year's ProWein. They represented 64 different nations, with the exhibition space clearly structured between ten different exhibition halls based on winegrowing country and region. No other event offers a comparable scale and scope. 
„Within two days I've already concluded seven strong deals and successfully expanded my portfolio."
Ricardo Castiblanco, importer from New York
Foto: Messeimpression

6,900 exhibitors in total.

WINES FROM ALL OVER THE WORLD

Visitors are attracted in the wide range of wines on offer.

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Interested in wines from

(Several answers possible)

Germany, 60 %
Italy, 57 %
France, 54 %
Spain, 47 %
Austria, 33 %
Portugal, 27 %
South Africa, 23 %
California, 19 %
New Zealand, 18 %
Australia, 18 %
Chile, 18 %
Argentina, 17 %
Greece, 8 %
Switzerland, 8 %
Hungary, 7 %
Slovenia, 6 %
Canada, 5 %
China, 5 %
Romania, 5 %
Bulgaria, 5 %
Uruguay, 4 %
Brazil, 4 %

Other European countries 9 %
Other Non-European countries, 6 %

More than half of the visitors are looking for new suppliers at ProWein.

MORE THAN A TRADE FAIR FOR WINE

Further areas were also a point of interest for the international visitors. As there were the Champagne Lounge -  a platform for 50 illustrious champagne producers to set their products apart from the 180 overall champagne brands presenting at ProWein;
an organic wine area with roughly 300 exhibitors; a tasting zone with the winning wines from MUNDUS VINI; many individual events at the exhibitors' stands and the ProWein Forum; and of course the Packaging & Design special exhibition.
Foto: Messeimpression

ProWein visitors are further interested in:

INDUSTRIAL SECTORS AND AREA OF RESPONSIBILITY

ProWein visitors are responsible for:

  • Purchase, 44 %
  • Sales, Marketing, 36 %
  • Manufacture, 5 %
  • Other, 15 %
Figures in %

same but different

Craft Drinks on the rise - The trend show gave a strong platform to over 100 selected providers from the craft spirits, beer and cider scenes.

The innovative products proved a magnet not just for members of bars and restaurants specializing in those fields, but the majority of ProWein's 'regular' visitors as well. Both exhibitors and visitors proclaimed the innovative exhibition in hall 7.0 a massive success.
"There's nothing out there like ProWein's ‘same but different' special exhibition, and it is by far the most important premium industry-only forum to reach the selling markets in Germany, Europe and abroad. The conceptual design for ‘same but different' – the way the stands look, the way it's integrated into ProWein – is unparalleled."
Raphael Vollmer, Manager Siegfried Gin



Logo same but different
Photo: Craft beer
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You will find further facts and all details about the trade fair profile in the pdf-file.

Download profile data ProWein 2019