This year's ProWein fair put an exclamation point on 25 successful years of trade fair history at Messe Düsseldorf.
Starting with a ceremonial ribbon cutting by German Minister for Agriculture Julia Klöckner, the three-day show further solidified its position as the world's leading trade fair of its kind.
MANY NOTABLE HIGHLIGHTS AT 25TH ANNIVERSARY SHOW
The ProWein 2019 recorded an impressive increase in the number of visitors. The share of visitors with decision-making authority also reached a strong new high: more than 80 percent of visitors were involved in purchasing decisions.
Record attendance figures
Lively high-level exchange of information and ideas
Participants reporting strong orders and deals
Visitors from 143 countries
REASONS FOR VISIT
„I've been in Düsseldorf for the fair every year since the ProWein premiere in 1994. The strictly industry-only concept and international offerings set ProWein apart from any other event. The trade fair is an absolute must for both myself and my entire team. " Carsten Schmidt, Managing Director at „Weinladen Schmidt“ in Berlin
Figures in %
The majority of the trade fair visitors is involved in purchasing decisions.
MOST EFFICIENT AND IMPORTANT TRADE FAIR
Over 6,900 exhibitors of wines and spirits were registered for this year's ProWein. They represented 64 different nations, with the exhibition space clearly structured between ten different exhibition halls based on winegrowing country and region. No other event offers a comparable scale and scope.
„Within two days I've already concluded seven strong deals and successfully expanded my portfolio." Ricardo Castiblanco, importer from New York
6,900 exhibitors in total.
WINES FROM ALL OVER THE WORLD
Visitors are attracted in the wide range of wines on offer.
Other European countries 9 % Other Non-European countries, 6 %
More than half of the visitors are looking for new suppliers at ProWein.
MORE THAN A TRADE FAIR FOR WINE
Further areas were also a point of interest for the international visitors. As there were the Champagne Lounge - a platform for 50 illustrious champagne producers to set their products apart from the 180 overall champagne brands presenting at ProWein;
an organic wine area with roughly 300 exhibitors; a tasting zone with the winning wines from MUNDUS VINI; many individual events at the exhibitors' stands and the ProWein Forum; and of course the Packaging & Design special exhibition.
ProWein visitors are further interested in:
INDUSTRIAL SECTORS AND AREA OF RESPONSIBILITY
ProWein visitors are responsible for:
Purchase, 44 %
Sales, Marketing, 36 %
Manufacture, 5 %
Other, 15 %
Figures in %
same but different
Craft Drinks on the rise - The trend show gave a strong platform to over 100 selected providers from the craft spirits, beer and cider scenes.
The innovative products proved a magnet not just for members of bars and restaurants specializing in those fields, but the majority of ProWein's 'regular' visitors as well. Both exhibitors and visitors proclaimed the innovative exhibition in hall 7.0 a massive success.
"There's nothing out there like ProWein's ‘same but different' special exhibition, and it is by far the most important premium industry-only forum to reach the selling markets in Germany, Europe and abroad. The conceptual design for ‘same but different' – the way the stands look, the way it's integrated into ProWein – is unparalleled." Raphael Vollmer, Manager Siegfried Gin