DÜSSELDORF – Whether autochthonous, organic or terroir-driven – from the Alpine north to the Mediterranean south: Italy is one of the world’s most diverse and exciting wine-producing countries. A comprehensive overview of Italy’s wine landscape, along with insights into current trends, will be offered at ProWein 2026 in Düsseldorf.

Trade visitors can efficiently and conveniently meet around 500 Italian wine producers in Hall 3, complemented by a varied programme at the ITA – Italian Trade Agency stand (Hall 3, stands F60/G70), which highlights current topics and outstanding Italian wines.

Throughout all three days of the fair, a TOP 100 selection of wines from across Italy will be available for free tasting. In addition, ITA will host 11 professional masterclasses dedicated to wines from Italy’s different appellations. Led by renowned speakers, the seminars offer an informative and interactive exploration of the breadth and quality of Italian wines.

The popular Guided Tours will also return for a second edition following their successful launch in 2025. On all three days of the fair, sommelier Filippo Bartolotta and wine influencer Georgia Panagopoulou will guide visitors to selected exhibitors, focusing on current themes or exciting wine regions. Each tour starts at the ITA stand, from where participants will visit various Italian joint stands and consortia under expert guidance.