Matchmaking: “Dating App“ for wine and spirits professionals
The Covid restrictions of the past two pandemic years can now largely be dropped under current legal provisions. In concrete terms this means for the forthcoming ProWein from 15 to 17 May: the 2G and 3G restrictions and strict social distancing rules no longer apply. “After this long pandemic period the focus is now on a new departure because the signs of the time all point in the same direction – namely an active resumption of business life. International trade fairs play an essential key role here. Our additional hygiene and infection protection standards provide a high degree of protection on site and a sense of safety,” stresses Michael Degen, Executive Director at Messe Düsseldorf.
To continue making wine and spirits professionals from all over the world feel safe and at ease, ProWein will adhere to selected hygiene and infection protection measures voluntarily. Messe Düsseldorf therefore recommends that medical face masks be worn on the premises and that a 1.5 m distance to other persons be maintained. Furthermore, the trade fair company will make sanitizer dispensers available and have frequently used contact surfaces cleaned several times daily. Distance markings in waiting areas avoid crowding in front of information counters and box offices, for example. Doors, unless they are fire safety doors, will be left open for people to pass through contactless. The transparent droplet guards at service and info counters will also remain in use. Not forgetting the high-performance air filters and ventilation systems, the spacious premises and generous stand space allocation inside the 13 ProWein halls. Furthermore, ProWein will ensure optimised disposal of spittoon cups; in the 13 exhibition halls there will be 70 points for emptying spittoon cups. Another safety aspect: the tasting glasses rented from service provider Boels will be washed at 60°C.
Matchmaking: networking made easy
Networking is just as much part of ProWein as labels are part of wine bottles. But how do the exhibiting wine and spirits suppliers on the one hand, and buyers from retail and hospitality, on the other, actually get together? Here ProWein’s smart Matchmaking Tool provides the ideal platform for making new contacts in a targeted manner – one that’s as fast and easy as a dating App.
Accredited trade visitors as well as all exhibiting companies can already search for matching contacts and products in the run-up to ProWein. They then receive match proposals who they can talk to direct and arrange appointments with for the trade fair period – or also virtually during the fair. From 20th April the corresponding website at www.prowein.com and the ProWein Matchmaking App will be online for IOS and Android OS. Visitors who have tickets for ProWein can already conveniently and swiftly register using their log-in data and upload their interests and search parameters. By quickly matching these interests with others, users are immediately provided with recommendations and personalised proposals for them to make contact. “By matching those with common interests the Matchmaking Tool already very selectively brings together supply and demand in the preparatory stages of the trade fair. Both sides benefit from this and trade fair participation becomes even more efficient,” sums up ProWein Project Director Bastian Mingers.
Further key information: entry into Germany for trade fairs possible again
Another aspect for successful trade fairs: the Government no longer categorises any countries as Covid high-risk regions which means that quarantine and registration obligations no longer apply either. So all participants in trade fairs are no longer subject to Covid-related entry restrictions for Germany. Entry to Germany is subject to a negative test result, proof of vaccination or recovery. Important to note in this context is that the vaccine used here needs to be one recognised in Germany. Citizens from countries requiring a visa who travel to Germany to attend or exhibit at a trade fair continue to require a business visa and here proof of trade fair participation must be provided.
For current information on ProWein as well as visuals visit www.prowein.com.