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same but different for exhibitors

Registration for 2023 is possible - registration on request!

Craft drinks are on everyone’s lips and handmade drinks are in vogue. This was wholeheartedly confirmed again at ProWein 2022 in Düsseldorf. 120 international suppliers of craft spirits, craft beers and cider profited from the huge appeal of the world’s most important trade fair for the wine and spirits market for three whole days.
Integrated into ProWein, but in their own hall, the exhibitors of same but different recorded first-class business contacts from trade and gastronomy. Make the most of ProWein's strong potential and start networking with the who's who of the bar and beverage industry easily. The stand spaces are limited.

Video insights - same but different

High level of internationality

Where did your costumers come from?

Excitement for 2023

Whether visitors or exhibitors, the anticipation for 2023 can already be seen.

Trend: Zero alcohol

One trend among many innovations at ProWein 2022

Jetzt Bewerben

Sei ein Teil von same but different.

About Craft Beer

Craft Beer makes beer extraordinary.

We take part

Interviews with exhibitors at same but different 2019

Why same but different

Foto: Enjoyment of trendy cocktails

Product Focus

Craft Spirits, Craft Beer, Cider
  • Business to Business only
  • Own hall in the heart of ProWein
  • Uniform stand construction in an innovative scene concept
  • 13,385 registered trade visitors from 120 countries in Hall 7.0
  • Around 1,000 journalists from 44 countries at ProWein
Photo: Nicole Funke
Nicole Funke   
+ 49 (0) 211/4560-499
Nicole Funke
Foto: Copyright @ Messe Düsseldorf C. Tillmann

Fair price-performance ratio in the all-inclusive package:

Description of Services:

  • 1 Counter (HxBxD: 105x100x60cm)
  • 2 Shelves illuminated (HxBxD: 40x100x20cm)
  • 1 Table (HxBxD: 80x50x100cm)
  • 2 Stools (HxBxD: 65x30x30cm)
  • 1 Stand lighting
  • 1 Refrigerator (approx. 60l)
  • 1 Picture frame incl. logo
  • 1 Waste bin
  • 1 Power Socket (max. 300W)
  • Stand cleaning
  • Power Consumption
  • 3 Exhibitor passses
  • Waste-disposal fee during fairtime
  • Hall surveillance

Row stand (3x3m, 9m²)
Incl. stand construction - 4.095,00€

Corner stand (3x3m, 9m²)
Incl. stand construction - 4.355,00€

plus media fee per exhibitor 299,00€
excl. AUMA fee 0,60€/m²

Exhibitors & products 2022
Photo: Wibke Erdt
Wibke Erdt   
+ 49 (0) 211/4560-7278
Wibke Erdt

Do you have any questions?

We will be happy to help you! - Contact us.

Worldwide in demand

In countries such as the USA and Great Britain, the market share of craft beers has already reached double figures. Specialist retailers and proprietors of the hottest restaurants looking for the very latest trends find them in the seperate "same but different" hall.
“ProWein with its special event same but different is without competition and by far the most important premium expert forum to reach to the sales markets in Germany, Europe and overseas.”
Raphael Vollmar, Siegfried Gin
Photo: Craft Beer

The perfect mix

Few sectors are as dynamic as the beverages industry. Barkeepers are discovering not only classic ingredients but an increasing number of more unusual products. Craft spirits, top-quality spirits produced in small batches, are rapidly gaining shares of the market.
"same but different offers great added value: Even small exhibitors enjoy the benefits of a big stage and have the spotlight turned on them"
Felix Kalthentaler, Revolte Rum
Photo: Cocktail shaker