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same but different for exhibitors

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Craft drinks are on everyone’s lips and handmade drinks are in vogue. This was wholeheartedly confirmed at ProWein 2019 in Düsseldorf. More than 100 international suppliers of craft spirits, craft beers and cider profited from the huge appeal of the world’s most important trade fair for the wine and spirits market
for three whole days.
Integrated into ProWein, but in their own hall, the exhibitors of same but different recorded first-class business contacts from trade and gastronomy. Make the most of ProWein's strong potential and start networking with the who's who of the bar and beverage industry easily.

Our strengths

Photo: delicious Gin Tonic Cocktail in the same but different Lounge of ProWein
  • Business to business only
  • Profit from synergies! 61,500 international visitors and 1,140 journalists at ProWein*
  • More than 65% of ProWein visitors have craft beverages in their assortment**
  • same but different has its own hall

* Profile data from ProWein 2019
** Figures from ProWein 2018
of ProWein visitors come because of new trends and novelties
of ProWein visitors have decision-making authority
* Figures from ProWein 2019

Exhibitors about same but different

Service

There is a glass service, they deliver ice and everything else we need.

Professional visitors

To meet the right visitors makes a lot of fun.

About Craft Beer

Craft Beer makes beer extraordinary.

We take part

Interviews with exhibitors at same but different 2019

Why same but different

Foto: Enjoyment of trendy cocktails

Product Focus

Craft Spirits, Craft Beer, Cider

In countries such as the USA and Great Britain, Craft Beers has a double-digit market share. Specialist retailers and scene gastronomes are looking for the latest trends at the  ProWein.
Exhibitors & products 2021

Do you have any questions?

We will be glad to help you! Please contact us:
Photo: Nicole Funke

Nicole Funke    

+ 49 (0) 211/4560-499
Nicole Funke
Photo: Wibke Erdt

Wibke Erdt    

+ 49 (0) 211/4560-7278
Wibke Erdt

Worldwide in demand

In countries such as the USA and Great Britain, the market share of craft beers has already reached double figures. Specialist retailers and proprietors of the hottest restaurants looking for the very latest trends find them in the seperate "same but different" hall.
“ProWein with its special event same but different is without competition and by far the most important premium expert forum to reach to the sales markets in Germany, Europe and overseas.”
Raphael Vollmar, Siegfried Gin
Photo: Craft Beer

Look of the hall and stands

Convincingly different

Photo: Impression Hall 7.0 same but different
The harmonious interior and pleasant lighting in Hall 7.0 create a bar-like character. The striking look not only causes a sensation but also guarantees the ideal setting for the optimum presentation of exclusive products.

All in one

Photo: System stand
Distillers and brewers are given a unique platform to present their creative drinks. all you have to bring with you as an exhibitor are your products! We will take care of the rest with the complete range of equipment and additional services.

The perfect mix

Few sectors are as dynamic as the beverages industry. Barkeepers are discovering not only classic ingredients but an increasing number of more unusual products. Craft spirits, top-quality spirits produced in small batches, are rapidly gaining shares of the market.
"same but different offers great added value: Even small exhibitors enjoy the benefits of a big stage and have the spotlight turned on them"
Felix Kalthentaler, Revolte Rum
Photo: Cocktail shaker