While ProWein takes place from 27 to 29 March in the Düsseldorf exhibition halls for trade visitors from around the world, several delightful events based on the topic of wine and spirits for all wine lovers are planned for the evenings. 35 restaurants, hotels and specialist retailers are participating in this year's "ProWein goes city", a joint initiative from Messe Düsseldorf and Destination Düsseldorf. The campaign takes place this year for the fifth time concurrent to ProWein and targets all wine lovers, as well as trade fair visitors seeking to end their trade fair day in a relaxed environment. All events start after the trade fair day, thus also offering many of the vintners exhibiting at the fair an opportunity to personally present their wines.
Multifaceted Offerings From wine tasting to special wine menus, cooking courses, wine-lover's parties or cultural events – the spectrum is wide-ranging. Wines from the classis regions are represented, as are Brazilian wines (Van der Valk Airporthotel) and fine Grappa (La Terrazza). Fans of the bubbly will have the opportunity to taste various champagnes (Champagnergalerie at the stilwerk), Crémant (Petra Plitt Wines) and Prosecco (Lettinis Gusteria).
Anyone who is in the mood for a party after an exciting evening with French literature (Institut français) or a magic show with an Italian menu (Restaurant Vini Divini) will get their money's worth at the Sommelier Union's "Chillout Weissrot" at the Nachtresidenz. Wine tasting with a DJ in a relaxed atmosphere can also be found at the WineLive get-together party, the D'Vine bring-your-own-bottle party or at Bar 59 at the InterContinental Hotel with selected wines from "Der Feinschmecker". Among this year's highlights are the Gourmet Walk at the Maritim Hotel and the Spanish-German wine evening at the Victorian.
The price spectrum at ProWein goes city is every bit as wide-ranging as the offerings and ranges from free wine tasting (Bordeaux wine direct) to exquisite sampling menus with corresponding wines for €125 per person (Restaurant Schorn and Breidenbacher Hof).
"We are delighted that the ProWein goes city initiative is being so well received," exclaims Boris Neisser, Director of Sponsoring and Business Development at Messe Düsseldorf. "Thanks to the excellent teamwork between Destination Düsseldorf and Messe Düsseldorf, we are creating a link between the ProWein, which targets trade visitors, and an offering for end-consumers. This transports the trade fair into the city. In addition, our numerous exhibitors benefit from the ancillary offerings after the trade fair closes for the day."
WeinSensorium at Burgplatz For the first time, the WeinSensorium from the German Wine Institute (DWI) comes to Düsseldorf this year, pitching its tents at Burgplatz. Under the motto "Enjoy Wine with all of your Senses", the award-winning WeinSensorium acquaints people with little knowledge with the topic of wine in a playful manner, inviting beginners to participate in a 400 square-metre area. An experiential course addresses all of the senses and presents the topic of wine from a new perspective: intriguing, entertaining and refreshing – lingering finish guaranteed! Visitors betake a fascinating wine trip and learn, for example, why the quality wines from the 13 German wine-growing regions are so special. The connecting wine lounge offers visitors the opportunity to draw their own personal conclusion about the domestic wines.
A complete programme overview can be found at www.prowein-goes-city.de.