Wine Australia UK, Ireland, Europe works in collaboration with Australian wine exporters, local importers, media, trade and consumers to develop and expand the European market for Australian wine.
Our new A+ Australian Wine marketing strategy and brand aims to recapture the excitement of the Australian wine category and evolve our European and global position towards a stronger perception of quality, diversity and value.
This new strategy focuses on education, engagement and energising the Australian wine category by communicating the Australian wine story across all price points and in all markets. It is about telling the world that there is more to discover about Australian wine. This work is delivered by consumer and trade education and activity, our global consumer website www.apluswines.com and social media and communications.
A+ Australian Wine is a strong signal of evolution and invites wine lovers to look at Australian wine in a new way.