ProWein: International trend scouts present their trend themes
ProWein asked: International sommeliers, renowned wine authors, selected bloggers and bartenders lift the curtain and present their current trend themes.
Preamble Peer F. Holm – President of the Sommelier Union Germany
Are trend wines really trendy? Or is the trend moving towards looking for wines that are not trendy? But what is "not trendy"? Classical, traditional, original, or even half forgotten? Questions upon questions to which there is ultimately no concrete answer. The world of wine and beverages is far too multifaceted for this. No matter whether it is from the consumers' point of view, from the retailers and caterers' point of view or from the producers' point of view.
Trends are as diverse as the world we live in. What is a trend for some is a standard for others. Trends are perceived very differently, depending on the environment in which you move in. Are we talking about a trend that is becoming established in the area of mass markets, or a trend in gastronomy? Are we talking about trendy gastronomy in the capital city or traditional country cuisine? Are we talking about home-style or star cuisine? Are we talking about Germany or about other countries as well.
Combining all of this would be bordering on scientific work. But for me, wine and good drinks generally have a more enjoyable background, not a dry scientific one. This is how the idea of letting many people have their say and showing their very own view of current trends was born. The variety of trends in the diverse world of wine should be demonstrated. And that will certainly be anything but boring. You can look forward to the comments of national and international colleagues!
Peer F. Holm President of the Sommelier Union Germany
After training as a restaurant specialist at the "Hotel Vier Jahreszeiten" (Hamburg) and a one-year internship at the "Weingut Schwarzer Adler" (Oberbergen), graduated as a state-certified sommelier at the Hotel Fachschule Heidelberg.
Initially active in wine distribution, then in wine purchasing for importers such as "Ardau Weinimport" and "Weinkontor Freund". Since 2008, self-employed with the company "Wein & Wissen" (Sankt Augustin) in the field of wine communication.
Peer F. Holm has been a member of the Sommelier Union Germany for 25 years and has been active in the association since 2005. What began as a regional spokesperson for the Rhineland, has developed over the years and finally progressed to the election of the President of the Sommelier Union in May 2017.
Biographies and Themes of the Trend Scouts
Viktoria Kniely, Manu Rosier, Alexander Seiser, Stuart Pigott, Shahzad Talukder, Marc Almert, Silvio Nitzsche, Paula Redes Sidore, Niki Restel or Torsten Junker - these are our trend scouts at ProWein 2018, who will be revealing their knowledge and expertise to the public! Please read the interesting biographies of our wine connoisseurs here.
Regionality, classics, internationalism, metropolises, origin, country, earth: Wine drinking itself is "in" like never before and the variety of topics, for which our trend scouts at ProWein 2018 stand, is immense. See what the experts have to say about interesting trends in the wine market.